Accelerate: Learning Lab Marketing Globally: Beyond the Copy/Paste Strategy

International

Decision-making and cultural pitfalls to avoid when expanding across border with Allyson Stewart-Allen

10:30am to 12:00pm // 1 July 2025

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Allyson Stewart-Allen and wise owl

We are delighted to bring you details of our next Accelerate Learning Lab, on the decision-making and cultural pitfalls to avoid when expanding across border with Allyson Stewart-Allen.

Balancing the Global-Local dilemma: How to win in international markets

International marketing expert, author and broadcaster Allyson Stewart-Allen will reveal important learnings from her bestselling book Working with Americans  and her LinkedIn Learning’s Leading International Growth to help you engage, negotiate and influence more effectively in global businesses. 

Using anecdotes and case studies to bring her insights to life, Allyson will explain international business cultures to ensure you are a more effective negotiator, communicator and influencer around the globe.

 

Venue

Zoom

Date

1 July 2025

Time

10.30am - 12.00pm BST | 1.30pm - 3.00pm GST | 5.30pm - 7.00pm SGT/HKT

Dress Code

Smart Casual

What to Expect

  • Frameworks for understanding international markets and business cultures
  • How to manage global and local marketing simultaneously
  • Brand localisation: the good, the bad and the ugly
  • Your role as a corporate diplomat: case studies

 

Ticket & Prices

Business Team Member

This event is included in your membership, please make sure you are logged in and then click on Book your ticket at the top of the page.

INDIVIDUAL MEMBERS

This event is not available for your tier of membership, consider upgrading by contacting [email protected]

MEMBER PLUS

Your ticket is included in your membership, please make sure you are logged in and then click on Book your ticket at the top of the page.

MEMBER ACCESS ALL AREAS

Your ticket is included in your membership, please make sure you are logged in and then click on Book your ticket at the top of the page.

SUBSRIBER/DIGITAL MEMBER

This event is not available for your tier of membership, consider upgrading by contacting [email protected]

REGISTER NOW