Being Bold in B2B GCC | Virtual
UAE
12:00pm to 1:00pm GST // 31 March 2026
Register Now
The lines between B2B and B2C are fading, and audiences now expect the same clarity, speed and relevance wherever they are. Behind the scenes, the work tells a different story, with longer cycles, more complex offers and higher stakes shaping every move. Which shifts the focus to one thing, what actually holds up when everything around you keeps moving?
Tricia Weener has worked through that question across banking, transport and legal services, leading at senior level in each, facing different pressures with the same goal to ensure marketing delivers impact.
Most careers stay in one space, hers moves across them, and that is where this session stands apart. It connects what carries across industries with what needs to change depending on the audience, the model and the moment you are in.
Clear thinking, grounded in real decisions, built from doing the job
Venue
ZoomDate
31 March 2026Time
UAE 12:00-1:00pm GST | KSA 11:00am -12pm AST | UK 9:00-10:00am BST | Singapore / Hong Kong / China (SGT/HKT/CST): 4:00–5:00 PMDress Code
Smart CasualWHAT TO EXPECT
Tricia will share her leadership journey across banking, transport and legal services - and how marketing shifts between consumer and professional services environments. She will cover:
The realities of stepping into a new sector
What stays constant in marketing leadership
How to translate complex services into clear value
The pressures and pace of professional services firms
AI in legal - what’s happening now and what to watch
TICKET & PRICES
MEMBERS
This event is complimentary as part of your membership—book now to reserve your place. By clicking the “Register Now” button, you will be redirected to a Zoom registration page where you will need to fill in your details. If you face any issues, please email [email protected]
NON-MEMBERS
Our events are designed for our members as an opportunity to learn, be inspired and to meet and connect with like-minded individuals across the marketing landscape. If you are interested in joining us for this event and to experience the value our membership can offer, please request to join by clicking BOOK NOW or email [email protected] with your interest (please confirm name, company & job title). Please note this option is only available to non-members who haven't attended an event in the last 12 months and are senior brand side marketers (no sales roles).
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