Join us for a thought-provoking morning as we explore how macro-economic shifts are reshaping Asia’s marketing landscape.

From rising US tariffs to evolving China trade dynamics, the economic tide is turning and marketers must keep pace. With consumer sentiment and domestic demand increasingly influenced by global policy decisions, understanding the broader economic landscape is no longer optional.

Key growth markets in Asia are at a crossroads, with questions looming large:

• Will US-China relations stabilise or intensify?
• What will policy easing across Asia mean for demand?
• How vulnerable is Hong Kong’s position in this new order?

Ines Lam, Associate Director, Asia Economics at HSBC, will offer a marketer-focused perspective on the region’s economic outlook, helping you decode key signals, anticipate market shifts, and align your strategies accordingly.

Gain the context you need to make smarter decisions around investment, consumer engagement, and growth planning in 2025 and beyond - all through the lens of one of Asia’s leading economists.

This is your chance to zoom out, see the bigger picture, and return to your campaigns with renewed clarity and confidence.