Digital Day 2020 is a day of online talks designed to inform, inspire and challenge marketers with all things digital.
We will examine best practice for marketers, look at some of the big brands and what innovations are working for them, as well as exploring trends and what might be coming next.
With a broad range of experts and great speakers, some of the topics we will explore include; ethical behaviour and how we can make it easier for consumers and more profitable for companies; creative social commerce and what brands such as Adidas and Playstation are doing; the empathy delusion; digital innovation in public sector; and the top global digital trends for 2020 and beyond.
Check out the programme and join the talks that interest you. All the talks will be available online to ticket holders after the 2nd September, so you can access and view whenever it suits you.
This year’s event will be hosted by Zoe Kleinman. Zoe is a leading technology journalist and presenter with a real passion for all things tech and over ten years of broadcasting experience and will keep us on track throughout the day.
£50 + VAT for members for access to ALL talks OR £25 + VAT per talk
£75 + VAT for non members for access to ALL talks OR £30 + VAT per talk
Registration and welcome refreshments
Welcome by Host
Zoe Kleinman and The Next Big Thing!
Zoe Kleinman a leading technology journalist and presenter with a real passion for all things tech and over ten years of broadcasting experience. From cybersecurity and hacking to artificial intelligence and driverless cars, she brings tech stories to a mainstream global audience of millions across international radio, TV and online outlets including Radio 4’s Today programme and BBC World News.
She also travels the world in search of the Next Big Thing – flying selfie-taking drones in the Nevada desert, spending the night in a house full of robots, being turned into a human beatbox, climbing Mount Everest (using Virtual Reality, in a hotel room in Las Vegas) and trying to survive for 48 hours using only Bitcoin on the Isle of Man (she discovered it was easier to buy beer than breakfast). We’ll hear a bit about her tech experiences before the day kicks off!
KEYNOTE SPEAKER ONE:
Andrew Tenzer, Director of Group Insight, Reach
Re-connecting with Audiences Across the Digital Landscape
Humans are cognitive misers, driven by emotion and intuition. And marketers are only human. We're naturally good at empathy, right?
Andrew will argue that the marketing and advertising industry has no special aptitude for understanding others and share the steps you can take to reconnect with mainstream audiences – especially across the digital landscape.
Andrew Tenzer is Director of Group Insight for Reach Plc. He is responsible for designing and executing insight across its portfolio of brands. Andrew has worked at some of the most prestigious media brands, including Channel 4 and the BBC. He has delivered several award-winning projects throughout his career. Passionate about marketing and advertising, Andrew is obsessed with understanding what makes people tick. @thetenzer
KEYNOTE SPEAKER TWO:
Gabrielle Hase, Digital Non-Executive Director and Advisor
E-Commerce Futures: Building your Online Presence and Increasing Market Share
Gabrielle Hase is a London-based digital commerce strategy consultant. An experienced and innovative entrepreneur, Gabrielle has broad experience in all aspects of eCommerce, direct marketing and strategic brand management. Since moving from the US ten years ago, Gabrielle set up Soleberry Advisory and has worked with leading consumer brands on building their online presence and increasing market share.
Gabrielle’s achievements include managing leading leisure brand Sweaty Betty’s global eCommerce business; and launching TKMaxx.com, which opened an entirely new route to market for the European retailer. Gabrielle is a Non-Executive Director for two retail technology businesses which sit at the heart of the multi-channel customer journey. Combined with her operational experience working with retail brands, these roles offer Gabrielle a unique perspective on what the customer needs today and how their demands are changing the way retailers and brands compete in the market. She also sits on the Board of Tate Enterprises, the commercial arm of Tate Galleries, where her experience helps the cultural institution reach new and different audiences via its online presence. @SoleberryLtd
KEYNOTE SPEAKER THREE:
Simon Wood, Design Director and Head of Public Sector at Fjord
Top Ten Digital Trends for 2020
Simon is Design Director and Head of Public Sector at Fjord – Accenture’s design and innovation agency. He’s interested in how technology is changing society, politics and business, and the role for design in tackling the challenges these changes can present. Every year, Fjord Interactive's design and innovation practice–crowdsources trends for the year ahead from its network of 1,200 people in 33 studios worldwide. With new studios opening in Japan and across Latin America, this year’s Fjord Trends are our most globally diverse. They will run through the top ten that agencies and clients alike need to know about.
Delegates choice of session. To be announced shortly.
12:20 – 12:50
KEYNOTE SPEAKER FOUR:
Caroline Harrison, Head of RBWM Marketing, HSBC
Building Fundamentals for Success
Caroline Harrison is the Head of Marketing at HSBC, one of the largest banking and financial services organisations in the world. Caroline is responsible for managing all performance marketing channels & customer engagement for the retail bank. With over 15 years’ digital marketing experience, her role is to grow digital sales, foster effective collaboration and deliver innovative and data led marketing for the bank. Caroline will talk through her team’s journey of fixing the fundamentals and how they are looking to super-charge their activity to maximise sales. She will talk data, tagging and tracking and also touch on their in-housing journey.
12:50 – 2:00pm
2:00pm – 2:30pm
KEYNOTE SPEAKER FIVE
Ed Newton-Rex, Product Director, AI Lab, Europe at ByteDance (TikTok)
The Rise and Rise of Creative AI
Ed Newton-Rex is an entrepreneur, musician and one of the world’s leading experts and communicators in artificial intelligence and creativity. Ed founded Jukedeck, the first tech startup in the field of artificially intelligent music composition, which in 2019 was acquired by ByteDance, the company behind social media giant TikTok. Having graduated from Cambridge University in 2010 with a Double-Starred First in Music, Ed learnt to code in order to start Jukedeck and built the company’s first AI technology himself, with investment from Cambridge University. Jukedeck developed patented software that autonomously composed original music on demand, allowing non-musicians to easily create rights-cleared music in seconds. The technology was used to create more than a million pieces of music, which were used as backing music in online videos, ads, TV and radio shows, podcasts and games. Jukedeck won a number of awards, including a Cannes Innovation Lion. It was named one of WIRED’s ‘hottest European startups’, was nominated in the WIRED Innovation Awards and was profiled in major media from The New York Times to the Financial Times.
Ed has been named one of Business Insider’s 30 most creative people in UK tech and is one of 20:40’s Leaders of the Future, announced at the House of Lords in September 2019.
2:30pm – 3:00pm
KEYNOTE SPEAKER SIX:
Amy Williams, Founder, Good Loop
Marketing for Good - The New Power of Advertising
Amy Williams is on a mission to convert people’s attention into funds for good causes. She co-founded Good-Loop in 2016 after stints at advertising giant Ogilvy London, and a soup-kitchen in Argentina, to make ethical behaviour easier for consumers and more profitable for companies. Today working with the likes of Nestlé, Unilever, the Co-Op, Coca-Cola and H&M, Amy’s ‘ethical ad platform’ rewards consumers who choose to watch an ad by donating to their chosen charity, whilst delivering better ROI for advertisers. It’s Yin Yang, win-win. Amy is one of Forbes Europe’s 30 under 30, eConsultancy’s Rising Star of 2019 and a face of the United Nations #SheInnovates global campaign.
3:00pm – 3:30pm
KEYNOTE SPEAKER SEVEN:
Joe Weston, Director, We Are Social Sport
Creative Social Commerce – What’s next and what works
Joe will look at the latest creative digital thinking and applications for brands with a particular focus on the commerce application. Case studies will include Adidas and Playstation. Joe heads up We Are Social Sport, a new specialist sports division of We Are Social. Since he joined over 5 years ago he has built a team of 25 world class social experts who have a clear passion for sport. We Are Social Sport was born out of a belief that the rules of sports marketing need rewriting. To be reset for a social first age. The tried and tested approach is no longer working. Sponsorship spend is up, viewing figures on TV are down and social platforms are pitching for digital rights. This changing landscape is a massive opportunity for brands, sponsors and sporting icons and Joe will offer his insight into how brands can do that effectively.
3:30pm – 3:45pm
Wrap Up and Close with Zoe
Closing drinks / refreshments and networking