What is the Changemakers Club?

The very essence of The Marketing Society is the opportunity to make connections and have meaningful conversations and we know it helps to be inspired by others. That’s why we created this exclusive, little club; an opportunity to relax with smart-minded peers over and use our collective experiences to do good and make positive change. For this exclusive event, we’ll explore the patterns that drive peak performance and create lasting connections in sport.

For this exclusive event, we’ll explore the patterns that drive peak performance and create lasting connections in sport. Far more than routines or habits, these practices help athletes perform under pressure, savour key moments, and build unbreakable bonds with teammates and fans. From pre-match preparation to victory celebrations, small gestures transform individual actions into shared experiences that resonate far beyond the pitch, court, or track.

For brands, these moments offer remarkable marketing opportunities. Sporting patterns provide authentic entry points into the lives and emotions of consumers – moments when people are most engaged, open, and connected. Whether it’s a pre-game gathering, a post-match debrief, or the weekly ritual of supporting a team, these patterns shape identity, influence choices, and foster loyalty in ways that traditional marketing approaches often miss.

We invite you to take a deeper dive into MSQ's fascinating Rituals research as we explore how rituals drive consumer behaviour and create opportunities for brands to authentically engage with audiences in ways that truly matter.

We'll also be joined by a special guest from the world of elite sport - Mo Hunt, who is one of the England Red Roses and recently played to victory in the 2025 Women’s Rugby World Cup and will share first-hand insights into how rituals shape performance, team culture, and the unique relationship between athletes and their supporters.