Inspiring Minds #2 | Scotland

Neuromarketing is a gamechanger. It uses technology and science to reveal our customers to us in totally different, and deeper, ways. Using physiological measures, we can capture the constant signals being transmitted within the brain, to learn how it perceives the stimuli presented to it. Those stimuli may be designs for your new website, samples of your latest product to be launched or visuals for your next social media campaign.

The measures recorded display the immediate and powerful responses we have, most of which will be below our level of consciousness. Do not fall into the trap of thinking that subconscious influences are unimportant though. It is estimated that around 85% of what drives our behaviours and preferences come from the subconscious.

Understanding the key elements which contribute to purchasing decisions, can fundamentally change the way we approach design and content. An exploration of these elements in context, provides powerful combinations of insights and entertainment.

Your customer’s brain is a complex and unpredictable thing. Neuromarketing techniques and advanced neuromarketing technology can help decode how the brain interprets and responds to certain stimuli, enabling marketers to predict the reactions and outcomes of their campaigns.

Are you looking to give your marketing an edge this year? Maybe you are keen to take it to the next level, but are not really sure where to start?

Led by Neuromarketing Specialist, Katie Hart MSc FCIM, this Inspiring Minds session will cover:

• How and where to get started with neuromarketing
• Why neuromarketing is a gamechanger within the profession
• Where to focus your efforts and resources in 2025 and beyond