Learning Lab: The Creative Council - Master Your Personal Judgement

This interactive 90-minute virtual workshop led by Arif Haq, co-creator of the Creative Ladder System, explores how to systematically build personal judgement as a competitive advantage. While intelligence and hard work drive success, the ultimate test for any marketer is the evaluation and purchase of creative work.

Used by multiple Cannes Lions and Effie-winning brands, the Creative Ladder System helps organizations scale creative taste and decision-making. In this highly interactive Learning Lab, you will step inside a live "Creative Council" to experience the systems and culture used by the world’s best marketing teams. Participants will score campaigns, debate decisions, and learn to separate good judgement from merely good intentions.