Giles Lury
Giles Lury is a leading branding consultant and an executive at The Value Engineers. He is the author of How Coca-Cola Took Over the World and The Prisoner and the Penguin.
Byron Sharp and others have argued that brands are rarely differentiated but are more likely to be distinctive.
Giles Lury lists key learnings from the top five come backs as a thought starter for any marketer facing the challenge
Giles Lury Of The Value Engineers isn’t convinced by “The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere
Awareness, trial, sales and profitability are all good measures of brand success but while doing researching for my new book
Giles Lury talks us through what inspired him in August, from the British Biscuit to moral dilemmas.