We are delighted to bring you a Member Interview with Hamish Millar, Global Luxury Marketing Director, Ex Pernod Ricard
What’s your golden rule?
Nothing is impossible.
“What your mind can see you can manifest physically, for without thought there is no reality.”
Who has been your biggest influence?
I admire those that work across multiple disciplines and are able to maintain their sense of self and personal narrative throughout. I have met a few people throughout my career who exemplify this but to choose a well-known example Ryan Reynolds is a good candidate. His ability to touch many different sectors and weave a thread through all his companies is remarkable.
What is your most hated business expression?
“Conscious of time”
What’s the smartest business idea you’ve ever had?
The world’s first connected champagne bottle – ahead of its time but with today’s connectivity could be one of the most fun examples of the “internet of things”.
What leader do you admire most and why?
Sticking to theme of sense of self, demonstrating compassion and open and unfiltered communication, Jacinda Ahern ranks up there.
Perhaps not so on trend today but have always admired Richard Branson’s vocalization of his approach to just getting on with things and working out the wrinkles along the way.
What is on your mind the most right now as a marketing leader?
The pros and cons of AI. The positive of enabling any individual to create what they can visualize brings potential to deliver innovation from diverse areas. Conversely it could also lead to the loss of differentiation, homogenization of outputs and further closed feedback loops in our media consumption – echo chambers!
Why is being part of The Marketing Society important for your career?
The exchange of ideas in an open forum of peers from different industries acts as a catalyst to drive new innovations. Connecting with new people of different backgrounds, this is the spice of life. The Marketing Society is one of those groups who can deliver in this particular sector.
Why does marketing matter to you?
The ubiquity of marketing comes with responsibility. It provides the opportunity to deliver with purpose that can impact beyond a product. If done correctly it can be wonderfully positive.
Tell us something that’s not on your CV
Finding the opportunities to deliver meaningful and standout contributions that go the extra mile for humans as well as business. 2026 for me is certainly a year of change!
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