We’re delighted to announce the shortlist for The Marketing Society GCC Awards 2026.
These Awards celebrate marketing that drives growth and champions marketing excellence across the GCC. Judged with complete transparency by a panel of 30 senior client-side marketers from across the GCC, the shortlist represents the very best of the industry, those setting new standards and proving the power of marketing to drive business performance, growth and societal impact.
Congratulations to all those shortlisted and thank you to our team of judges for their dedication to our Awards.
We will be announcing the winners at The Marketing Society GCC Awards Ceremony in September, more details coming soon.
BRAND COMMUNICATION
🏆Carrefour | Bright Bites - The World's First Supermarket Built for Kids
🏆Aldar & The Brill Collective | The Feel Good Island
🏆Bridgestone MEA & Brand New Galaxy MEA | Bridgestone Lap of Love
🏆Miral Destinations & Weber Shandwick | Stranger Things the Experience on Yas Island, Abu Dhabi
🏆Bupa Global & Momentum Middle East | Who can shift an insurance provider to being a healthcare partner? We Can
BRAND EVOLUTION
🏆du & TBWA\RAAD | Brand 1.0
🏆PwC Middle East | Built for momentum: Repositioning PwC for Middle East's next era
🏆The Middle East Oil, Gas & Geosciences Show - MEOS GEO | From Below Benchmark to 96% Above It: How MEOS GEO Earned the GCC Energy Community's Endorsement.
🏆World Health Expo (WHX) | From Arab Health to World Health Expo. Reinventing a Global Healthcare Brand
🏆Microsoft | Microsoft AI | The Tour
CREATIVE USE OF MEDIA
🏆Miral & Weber Shandwick | Miral: Disneyland Abu Dhabi
🏆Informa, Jewellery Arabia & Scent Arabia | The Invitation Nobody Paid For: 50 Influencers, 5 Million Views, 100% Voluntary
🏆Informa, The Autumn Fair | No Budget to Outspend. Every Reason to Outsmart
B2B
🏆Mashreq Bank & Almost Impossible Agency | Mashreq Masterclass
🏆du & TBWA\RAAD | The Blue Men
🏆Checkout.com & Weber Shandwick MENAT – UAE | Checkout.com – Empowering Businesses to THRIVE in the Digital Economy
🏆Department of Culture and Tourism Abu Dhabi & Yango Ads | Abu Dhabi Tourism Campaign
🏆Mohammed bin Rashid Innovation Fund (MBRIF) & Weber Shandwick | MBRIF - Building Startups, Building Nations
BEST TEAM
🏆Diageo | Diageo Marketing Team
🏆The Informa Bahrain Marketing Team | One Team. Four Events. An Entire Gulf Market.
🏆World Health Expo (WHX) | WHX Marketing's Ambitious Healthcare Portfolio Transformation
🏆Jewellery Arabia & Scent Arabia | Jewellery Arabia & Scent Arabia Marketing Team
🏆SAVA | Sava Supermarket Launch
CUSTOMER EXPERIENCE
🏆Mercedes-Benz Cars Middle East & Team X Omnicom & RAPP MENA | Mercedes-AMG - Can't Explain It. Only Feel It.
🏆Yas Annual Pass & Miral Destinations | Yas Annual Pass - Miral Destinations
🏆du & TBWA\RAAD | Better Online
SUCCESSFUL & EFFECTIVE PARTNERSHIPS
🏆HSBC Banking Middle East & The Edge | The Art of Connection
🏆du & TBWA\RAAD | Unstoppable Network
🏆HSBC & 160over90 | HSBC - Emirates Dubai 7s
🏆Mubadala Investment Company & the tournament (IMG) | Mubadala x IMG: elevated Mubadala Abu Dhabi Open
🏆Visit Saudi & Bloomberg Media Studios | Aseer - Visit Saudi
🏆M42 | Connecting for Impact: Building M42's Global Partnership Ecosystem
MARKETING INNOVATION & TECHNOLOGY
🏆World Health Expo (WHX) | WHX Lead Scoring Automation: Accelerating Commercial Momentum
🏆Department of Culture and Tourism Abu Dhabi & Yango Ads | Abu Dhabi Tourism Campaign
🏆Majid Al Futtaim | Ghaf Woods - Maravelle
🏆Informa, Jewellery Arabia & Scent Arabia | Five Tools, One Cycle, One GCC Audience That Expected Nothing Less...
SUSTAINABILITY
🏆AMAALA - Red Sea Global & Starcom KSA – Publicis | Sustainable digital marketing - a first for Red Sea Global in the MENA region
🏆Tadweer Group & 9Yards Communications | Choose the Right Side
Important Information
Shortlist Listing
If you are listed on the shortlist and would like to make changes to the way this listing is shown, please email our GCC Award Lead. Please note we take this from the details entered on the entry in the Awards Platform. The information listed in the shortlist is also the information that will be used at the ceremony and on trophy engravings should you win your category.
Publication of Case Studies
Please do note that as per our Terms and Conditions when entering the awards we will publish Winning, Highly Commended and a selection of other papers to our members only section of our website and on selected partner websites.
If there is confidential information in your case study and you have not marked it as such on your entry please ensure you notify our GCC Award Lead
Any papers that have been marked as containing confidential information will be redacted prior to publication or you will be contacted for an alternative version.
