Interviews

CMO Interview: Qatar Airways

Salam Al Shawa, SVP, Marketing & Communications for Qatar Airways

First Published in 2016:

We sit down for an exclusive chat with Salam Al Shawa, SVP, Marketing & Communications for

Published on: 10 November 2016

Speaking with Roberto Guidetti

Speaking with Roberto Guidetti, Group CEO, Vitasoy International Holdings Ltd.

Published on: 7 November 2016

Choice Architects I: Little Red Book

Like many other government departments, the work of the Passport Office flies under the radar of most British citizens.

Published on: 7 November 2016

The Choice Architects II: Roger Vigilance, Vonage

He has the best surname in the business world. But as importantly, as marketing director of Vonage UK, Roger Vigilance

Published on: 7 November 2016

Speaking with Nicola Mendelsohn

Elen Lewis speaks to Nicola Mendelsohn, Facebook’s Vice President for Europe, the Middle East and Africa, about the challenges faced

Published on: 7 November 2016

Speaking with Silvia Lagnado

Elen Lewis speaks to Silvia Lagnado, Global CMO of McDonald’s, about community spirit...

Published on: 6 November 2016

Speaking with former NASA astronaut Dr Ed Lu

Speaking with former NASA astronaut Dr Ed Lu

Published on: 6 November 2016

Speaking with David Wheldon

David Wheldon, CMO, RBS speaks with Elen Lewis about trust and explains why marketing is a we thing not a me thing

Published on: 6 November 2016

An interview with Mark Wilson

Elen talks to Mark Wilson, CEO of Aviva, about trust and influence, what makes a good CEO – and what Brexit means for business.

Published on: 6 November 2016

Speaking with Graham Fink, executive creative director, Ogilvy China

Graham Fink tells Elen Lewis about teaching a monkey to speak Chinese and why he likes taking pictures of derelict

Published on: 30 October 2016

Speaking with Joe Wicks

Joe Wicks, the Body Coach speaks with Elen Lewis about working out on Bondi Beach and why the best social

Published on: 30 October 2016

Brewdog's social strategy

Jude Ross – Merchandise Manager, Rebecca Yeoman – Design Coordinator, Nicolle Sinclair – Head of Talent, Zoe Sinclair – Commercial

Published on: 30 October 2016

Speaking with Parag Khanna

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What do all marketers need to know about global connections? Global connectivity is a pervasive and ever-expanding reality...

Published on: 23 October 2016

Speaking with Thomas Barta

Thomas Barta, former McKinsey partner and one of the world’s leading marketing leadership experts...

Published on: 16 October 2016

12 women thriving in APAC: Kim Pick

Kim Pick, creative director, Colenso BBDO/Proximity | NEW ZEALAND

Tell us about your career path and achievements.

I began my

Published on: 10 October 2016

12 women thriving in APAC: Damisa Ongsiriwattana

Damisa Ongsiriwattana, creative director, Ogilvy & Mather | THAILAND

Tell us about your career path and achievements.

I started my

Published on: 10 October 2016

Speaking with Patrick Barwise

Patrick Barwise, Emeritus Professor of Management and Marketing, London Business School speaks with Elen Lewis about not getting distracted by

Published on: 10 October 2016

12 women thriving in APAC: Fiona Chen

Fiona Chen, creative director, Ogilvy & Mather Shanghai | CHINA

Tell us about your career path and achievements.

I started out

Published on: 3 October 2016

12 women thriving in APAC: Yuka Tsukada

Yuka Tsukada, creative director, Dentsu | JAPAN

Tell us about your career path and achievements.

After joining Dentsu, I gained experience

Published on: 3 October 2016

12 women thriving in APAC: Jennifer Hu

Jennifer Hu, chief creative officer, Ogilvy & Mather Group | TAIWAN

Tell us about your background and achievements.

I learned

Published on: 3 October 2016

12 women thriving in APAC: Lizi Hamer

Lizi Hamer, regional creative director, Octagon | AUSTRALIA

Tell us about your career path and achievements.

Maybe one day I can

Published on: 3 October 2016