Julian Saunders is a strategist, trainer and writer.
He has had three careers.
In advertising, he was Planning Director at Ogilvy, Head of Strategy at McCann-Erickson and CEO of red cell advertising.
He took a sabbatical in 2003/4 to edit a pioneering textbook for The Account Planning Group about the future impact of digital technology on communications.
Then he was Non-executive Planning Director of Good Technology (gt), worked on behaviour change campaigns for UK government (COI) and in an Innovation team at Google ( The Zoo).
For the past 15 years he has also run courses for agency strategists and brand owners in the UK and internationally.
He publishes regularly and blogs at www.joinedupthink.com