What an incredible milestone night!
You really had to be there. It was absolutely wonderful to have our remarkable industry coming together at City Central, The HAC, London for the 40th The Marketing Society Global Awards – a truly historic celebration honouring four decades of marketing excellence and the fantastic submissions to our global Awards. Fabulously hosted by magician Ben Hanlin.
The Marketing Society Awards have long been regarded as the most prestigious within our industry since they were first launched back in 1985. This landmark 40th anniversary year saw a record number of entries, proving that even in uncertain times, this community shows up with courage, conviction and outstanding work.
A Night of Celebration and Recognition
The Awards Ceremony treated us to a night of celebration, jubilation, connections and inspiring stories. Each submission represented a story of teamwork, risk-taking and commitment, showcasing marketing's vital role as the connection between what customers want and what businesses create. Thanks to our outstanding team of judges (see the full list here), who’s time, attention to detail and great discussion leads to these fantastic Award winners being revealed.
"Marketing is, of course, the vital connection between what customers want and what businesses create and without it, it's very hard to imagine a sustainable business success."
Dame Carolyn McCall DBE President, The Marketing Society
Our Chair of Judges Syl Saller, emphasised the community's responsibility: "Marketing doesn't just sit at the centre of a business by default. It sits there because someone in this room, someone like you, makes the case, takes the lead, shows the value."
Four Decades of Proof
Over the past four decades, The Marketing Society Awards have built an incredible body of evidence proving marketing's impact in building brands, driving revenue, shaping culture, influencing behaviour and contributing to society as a whole. The winning campaigns stand as proud testament to marketing's crucial role in business success.
Rigorous Recognition
Our rigorous judging process brought together industry experts who invested significant time debating entries with passion and applying strict criteria. The comprehensive assessment evaluates entries based on business results, creative innovation, strategic thinking, marketing leadership and societal impact – proving marketing's strategic value far beyond creative execution.
Keep an eye out for photos of the night coming soon.
Congratulations to everyone who entered, the winners and highly commended – we are so proud of you all.
You can view the full list below and if you are a Member, you can download the case studies via the links and delve into the game-changing stories and campaigns.
And the winners are....
Grand Prix
Dorival’s Princesses on Periods: modernising iconic princesses to smash old school taboos
Dorival, Bayer
MullenLowe Global, BIG Studios
This Award is in Partnership with Accenture Song
Brand Communication - Small
Choosing Inconvenience in the Convenience Category: How Charlie Bigham’s Went From Niche to Mainstream
Charlie Bigham
VCCP, Syrup, Big Fish Sunny Side Up
Brand Communication - Medium
Heritage Editions: How Dulux showed its class through classic literature
Dulux
Ogilvy UK
Brand Communication - Large
Always Ahead: The Reinvention of The AA
The AA
The Gate London
This Award is in partnership with Thinkbox
Best Content and Experience Creation
Dorival’s Princesses on Periods: modernising iconic princesses to smash old school taboos
Dorival, Bayer
MullenLowe Global, BIG Studios
This Award is in Partnership with Accenture Song
Business to Business - Large
From Quantity to Quality: Unisys’s AI-Driven Lead Generation Revolution
Unisys
Business to Business - Small
Stand+ Rewriting the Rules of Performance Footwear
Stand+
Untangld
Creative Strategy
Heritage Editions: How Dulux showed its class through classic literature
Dulux
Ogilvy UK
Campaign of the Year 2024
Dorival’s Princesses on Periods: modernising iconic princesses to smash old school taboos
Dorival, Bayer
MullenLowe Global, BIG Studios
Creative Use of Media
More beauty than a billboard can handle: the Boots OOH story
Boots
VML UK, The Pharm
Customer Engagement and Loyalty
From Frustration to Fandom: How SMARTY Supercharged Customer Engagement
SMARTY MOBILE
The Gate London
This Award is in partnership with MLP Agency
Effective Use of Insight and Data
From Quantity to Quality: Unisys’s AI-Driven Lead Generation Revolution
Unisys
Global Marketing Excellence
How a successful global model seamlessly adapts to local market conditions to fuel worldwide growth
Sensodyne
Grey London
Marketing for Positive Change
Pioneering Responsible Marketing for People, Planet and Profit
giffgaff
MG OMD
Marketing Innovation and Technology
Daisy vs Scammers
Virgin Media O2
VCCP, Faith
This Award is in partnership with Accenture Song
Marketing Transformation
In our transformation era: a whole new flight path
easyJet
VCCP
This Award is in partnership with Accenture Song
Not for Profit Marketing
Mental health is a big issue; this is how Every Mind Matters is making it smaller
Department of Health and Social Care
MullenLowe, Wavemaker, Freuds+, 23red
Successful and Effective Partnerships
How Coca-Cola transformed its Olympic partnership to win over Gen Z
Coca-Cola
Ogilvy UK
Judges Choice: Most Inspirational Story
Pioneering Responsible Marketing for People, Planet and Profit
giffgaff
MG OMD
Judges Choice: Finance Directors Prize
More beauty than a billboard can handle: the Boots OOH story
Boots
VML UK, The Pharm
Marketing Excellence Legacy Brand
McDonald's
Chosen in a live vote on the night by the marketing industry in the room!
Most Iconic Marketing Strategy
Apple
Apple wins Most Iconic Marketing Strategy a special Award for our 40th year
TAKE A LOOK AT THE CONTENT
What it takes to be a winner
Watch our intro video from the night
Why The Marketing Society Awards Are the Ultimate Mark of Excellence
Our highlights video of the Awards Ceremony
Relive the magic of an unforgettable evening
The highlights of The Marketing Society Global Awards 2025 where industry leaders celebrated their remarkable achievements.
Get ready for the 41st Global Awards 2026
The Marketing Society Global Awards 2026 will launch later this year. Marketing professionals interested in participating can register their interest now to receive updates as soon as entries open.
Even in uncertain times, this community shows up with courage, with conviction and with outstanding work.. Behind every submission was a story of teamwork, risk taking and commitment.
Syl Saller CBE Chair of Judges, The Marketing Society Global Awards
HIGH COMMENDATIONS
Congratulations to those awarded highly commended in their category, these case studies will be available soon
Brand Communication Medium
Co-op and VCCP: How We Gave Co-op’s Quiet Decency A Shot in the Arm
Brand Communication Large - in partnership with Thinkbox
Currys and AMV BBDO: Beyond Techspectations
The Very Group and The Gate London: Finding Our Flamingos: How harnessing culture restored Very’s sparkle
Brand Transformation
Nationwide, New Commercial Arts, Wavemaker, Kantar: Finding our Inner Banker. Transforming a 141-year-old institution
The Very Group and The Gate London: Finding Our Flamingos: The reinvention of Very
Best Content and Experience Creation - in partnership with Accenture Song
Sheba and AMV BBDO: Gravy Race
Best Brand Marketing Team
Paddy Power - A Team of Mischief Makers
Business to Business Large
Hiscox and Uncommon Creative Studio: The Most Disastrous Campaign Ever
Creative Strategy
Currys and AMV BBDO: Beyond Techspectations
Knorr and MullenLowe UK, MullenLowe US, Weber Shandwick, Mindshare, ITB Worldwide, The Invaders: From Products to Passions: How Knorr became a cultural wingman to the next generation of cooks
The Very Group and The Gate London: Finding Our Flamingos: How harnessing culture restored Very’s sparkle
Campaign of the Year 2024
Currys and AMV BBDO: Beyond Techspectations
The Very Group and The Gate London: Finding Our Flamingos: How harnessing culture restored Very’s sparkle
Customer Engagement and Loyalty in partnership with MLP Agency
Shell GO+ Rewards and Altavia UK: Our loyalty programme relaunch
Effective Use of Insight and Data
Ralph Lauren and RAPP: Tailoring Loyalty, Turning Data Into the Ultimate Fashion Associate
Global Marketing Excellence
The Coca-Cola Company and Ogilvy UK: Transforming our Olympic partnership to win over Gen Z
Marketing for Positive Change
Dorival, Bayer with MullenLowe Global, BIG Studios: Princesses on Periods: modernising iconic princesses to smash old-school taboos
E45 and T&Pm: This Is My Space. This is ME45
Marketing Innovation and Technology - in partnership with Accenture Song
Audi and BBH: Audi Match, How we helped prospective car buyers find their perfect Partner
Marketing Transformation
Farrans Construction: From Nought To Sixty
Waitrose and Partners: Our CRM Transformation
Not for Profit Marketing
Department of Health and Social Care and MullenLowe, Wavemaker: A HEALTH WHODUNNIT: How a murder mystery drove thousands to local pharmacies for life-saving blood pressure checks
MORE CONTENT
Get ready for the 41st Global Awards 2026
The Marketing Society Global Awards 2026 will launch later this year. Marketing professionals interested in participating can register their interest now to receive updates as soon as entries open.
Inside the Judging Room
Watch our video
Inside the Judging Room: Why The Marketing Society Awards Are the Ultimate Mark of Excellence
A picture tells a thousand stories
Explore our gallery
Relive the magic of an unforgettable evening as industry leaders celebrated their remarkable achievements.
