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The Marketing Society Global Awards 2025 Winners

Celebrating 40 years of Marketing Impact

By Rachel Letham

Grand Prix Winners at The Marketing Society Global Awards

What an incredible milestone night!

You really had to be there. It was absolutely wonderful to have our remarkable industry coming together at City Central, The HAC, London for the 40th The Marketing Society Global Awards – a truly historic celebration honouring four decades of marketing excellence and the fantastic submissions to our global Awards. Fabulously hosted by magician Ben Hanlin. 

The Marketing Society Awards have long been regarded as the most prestigious within our industry since they were first launched back in 1985. This landmark 40th anniversary year saw a record number of entries, proving that even in uncertain times, this community shows up with courage, conviction and outstanding work.

A Night of Celebration and Recognition

The Awards Ceremony treated us to a night of celebration, jubilation, connections and inspiring stories. Each submission represented a story of teamwork, risk-taking and commitment, showcasing marketing's vital role as the connection between what customers want and what businesses create. Thanks to our outstanding team of judges (see the full list here), who’s time, attention to detail and great discussion leads to these fantastic Award winners being revealed. 

Carolyn McCall The Marketing Society

"Marketing is, of course, the vital connection between what customers want and what businesses create and without it, it's very hard to imagine a sustainable business success."

Dame Carolyn McCall DBE President, The Marketing Society

Our Chair of Judges Syl Saller, emphasised the community's responsibility: "Marketing doesn't just sit at the centre of a business by default. It sits there because someone in this room, someone like you, makes the case, takes the lead, shows the value."

Four Decades of Proof

Over the past four decades, The Marketing Society Awards have built an incredible body of evidence proving marketing's impact in building brands, driving revenue, shaping culture, influencing behaviour and contributing to society as a whole. The winning campaigns stand as proud testament to marketing's crucial role in business success.

Rigorous Recognition

Our rigorous judging process brought together industry experts who invested significant time debating entries with passion and applying strict criteria. The comprehensive assessment evaluates entries based on business results, creative innovation, strategic thinking, marketing leadership and societal impact – proving marketing's strategic value far beyond creative execution.

Keep an eye out for photos of the night coming soon.

Congratulations to everyone who entered, the winners and highly commended – we are so proud of you all.

You can view the full list below and if you are a Member, you can download the case studies via the links and delve into the game-changing stories and campaigns.

And the winners are....

Grand Prix

Dorival’s Princesses on Periods: modernising iconic princesses to smash old school taboos

Dorival, Bayer

MullenLowe Global, BIG Studios

This Award is in Partnership with Accenture Song

Read the case study

Brand Communication - Small

Choosing Inconvenience in the Convenience Category: How Charlie Bigham’s Went From Niche to Mainstream

Charlie Bigham

VCCP, Syrup, Big Fish Sunny Side Up

Read the case study

Brand Communication - Medium

Heritage Editions:  How Dulux showed its class through classic literature

Dulux

Ogilvy UK

 

Read the case study

Brand Communication - Large

Always Ahead: The Reinvention of The AA 

The AA 

The Gate London

This Award is in partnership with Thinkbox

 

Read the case study

Brand Transformation

The power of Invaluable Advice

St. James's Place

Ogilvy UK

 

Read the case study

Best Content and Experience Creation

Dorival’s Princesses on Periods: modernising iconic princesses to smash old school taboos

Dorival, Bayer

MullenLowe Global, BIG Studios

This Award is in Partnership with Accenture Song

Read the case study

Business to Business - Large

From Quantity to Quality: Unisys’s AI-Driven Lead Generation Revolution 

Unisys

Read the case study

Business to Business - Small

Stand+ Rewriting the Rules of Performance Footwear

Stand+

Read the case study

Best Agency Team

WeAreFearless. Our Boldest Year Yet

WeAreFearless

Read the case study

Creative Strategy

Heritage Editions:  How Dulux showed its class through classic literature

Dulux

Ogilvy UK

 

Read the case study

Campaign of the Year 2024

Dorival’s Princesses on Periods: modernising iconic princesses to smash old school taboos

Dorival, Bayer

MullenLowe Global, BIG Studios

Read the case study

Creative Use of Media

More beauty than a billboard can handle: the Boots OOH story

More beauty than a billboard can handle: the Boots OOH story

Boots

VML UK, The Pharm

Read the case study

Customer Engagement and Loyalty

From Frustration to Fandom: How SMARTY Supercharged Customer Engagement

SMARTY MOBILE

The Gate London

This Award is in partnership with MLP Agency

Read the case study

Effective Use of Insight and Data

From Quantity to Quality: Unisys’s AI-Driven Lead Generation Revolution 

Unisys

Read the case study

Global Marketing Excellence

How a successful global model seamlessly adapts to local market conditions to fuel worldwide growth

Sensodyne

Grey London

Read the case study

Marketing for Positive Change

Pioneering Responsible Marketing for People, Planet and Profit

giffgaff

MG OMD

Read the case study

Marketing Innovation and Technology

Daisy vs Scammers

Virgin Media O2

VCCP, Faith

This Award is in partnership with Accenture Song

Read the case study

Marketing Transformation

In our transformation era: a whole new flight path

easyJet

This Award is in partnership with Accenture Song

 

Read the case study

Not for Profit Marketing

Mental health is a big issue; this is how Every Mind Matters is making it smaller

Department of Health and Social Care

MullenLowe, Wavemaker, Freuds+, 23red

 

Read the case study

Successful and Effective Partnerships

How Coca-Cola transformed its Olympic partnership to win over Gen Z

Coca-Cola

Ogilvy UK

 

Read the case study

Judges Choice: Most Inspirational Story

Pioneering Responsible Marketing for People, Planet and Profit

giffgaff

MG OMD

Read the case study

Judges Choice: Finance Directors Prize

More beauty than a billboard can handle: the Boots OOH story

More beauty than a billboard can handle: the Boots OOH story

Boots

VML UK, The Pharm

Read the case study

Marketing Excellence Legacy Brand

McDonald's

Chosen in a live vote on the night by the marketing industry in the room!

Congratulations

Most Iconic Marketing Strategy

Apple

Apple wins Most Iconic Marketing Strategy a special Award for our 40th year

Congratulations

Get ready for Global Awards 2026

Register your interest in The Marketing Society Global Awards for 2026 and we'll be in touch when they open 

Register interest

Inside the Judging Room

Watch our video

Inside the Judging Room: Why The Marketing Society Awards Are the Ultimate Mark of Excellence

Watch video
Syl Saller The Marketing Society

Even in uncertain times, this community shows up with courage, with conviction and with outstanding work.. Behind every submission was a story of teamwork, risk taking and commitment.

Syl Saller CBE Chair of Judges, The Marketing Society Global Awards

Highly Commended Entries

Congratulations to those awarded highly commended in their category:

Brand Communication (Medium £5m - 15m) 

  • How We Gave Co-op’s Quiet Decency A Shot in the Arm - Co-op and VCCP

Brand Communication (Large £15m Plus) - in partnership with Thinkbox

  • Currys Beyond Techspectations - Currys and AMV BBDO
  • Finding Our Flamingos: How harnessing culture restored Very’s sparkle - The Very Group and The Gate London

Brand Transformation

  • Nationwide and New Commercial Arts, Wavemaker, Kantar
  • Finding Our Flamingos: The reinvention of Very - The Very Group and The Gate London

Best Content and Experience Creation - in partnership with Accenture Song

  • Sheba Gravy Race - Sheba and AMV BBDO

Best Brand Marketing Team

  • Paddy Power - A Team of Mischief Makers

Business to Business Large

  • Hiscox: The Most Disastrous Campaign Ever - Hiscox and Uncommon Creative Studio

Creative Strategy  

  • Currys Beyond Techspectations - Currys and AMV BBDO
  • From Products to Passions: How Knorr became a cultural wingman to the next generation of cooks - Knorr and MullenLowe UK, MullenLowe US, Weber Shandwick, Mindshare,  ITB Worldwide, The Invaders
  • Finding Our Flamingos: How harnessing culture restored Very’s sparkle - The Very Group and The Gate London

Campaign of the Year 2024

  • Currys Beyond Techspectations - Currys and AMV BBDO
  • Finding Our Flamingos: How harnessing culture restored Very’s sparkle - The Very Group and The Gate London

Customer Engagement and Loyalty in partnership with MLP Agency

  • Shell GO+ Rewards loyalty programme relaunch with Shell GO+ Rewards and Altavia UK

Effective Use of Insight and Data

  • tAIloring Loyalty: Turning Data Into the Ultimate Fashion Associate - Ralph Lauren and RAPP

Global Marketing Excellence

  • How Coca-Cola transformed its Olympic partnership to win over Gen Z - Coca-Cola and Ogilvy UK

Marketing for Positive Change

  • Dorival’s Princesses on Periods: modernising iconic princesses to smash old-school taboos - Dorival, Bayer with MullenLowe Global, BIG Studios
  • This Is My Space. This is ME45 - E45 and T&Pm

Marketing Innovation and Technology - in partnership with Accenture Song

  • Audi Match: How we helped prospective car buyers find their perfect Partner - Audi and BBH

Marketing Transformation

  • Farrans: From Nought To Sixty  - Farrans Construction
  • Waitrose CRM Transformation - Waitrose and Partners

Not for Profit Marketing

  • A HEALTH WHODUNNIT: How a murder mystery drove thousands to local pharmacies for life-saving blood pressure checks - Department of Health and Social Care and MullenLowe, Wavemaker

The Marketing Society Global Awards 2026 will launch in early 2026. Marketing professionals interested in participating can register their interest now to receive updates as soon as entries open.