Accenture Song’s trend research consistently shows that today’s consumers expect every brand interaction to feel uniquely relevant. Brands that do this right don’t just build better experiences, they see measurable gains in customer loyalty, engagement and conversion.

This annual celebration honoured the most exceptional campaigns of the year, bringing together the brightest minds in the industry for an inspiring evening of recognition, insight, and celebration.

Partners of The Marketing Society, Accenture song reflect on our Awards theme for this year "why marketing matters"

The world has changed - customers expect more, technology is accelerating, and marketing must evolve to keep pace. That means stepping into a new role and supporting this with a new operating model. Katherine Theobald from Accenture Song writes why marketing still matters.

The 2024 Marketing Transformation Report in partnership with Accenture Song - Lessons from The Marketing Society Awards

smart's journey from concept to market leader offers valuable lessons, highlighting the transformative power of customer-centric digital platforms

BBVA's story of the power of digital transformation when executed with vision, commitment, and the right partnerships.