Alex Barker leads Be More Pirate, a social movement that supports people and organisations to challenge the status quo. Here she says the best people to hold brands to account are their own people.

... says Co-Owner and Strategy Partner at Harbour Collective and Co-Author of The Creative Nudge, Kevin Chesters

Trevor Robinson OBE, reflects on the next wave of activism and warns brands that hide behind superficial commitments can put the business at risk.

I’d say that most of us who work in marketing are quite well organised. We manage to implement campaigns, manage agencies and we usually manage to keep a smile on our faces.

In the run up to Tokyo 2020 the question on everyone’s lips was – “will it be the same without spectators?”

In a new book: Activate Brand Purpose, authors Scott Goodson and Chip Walker of Strawberry Frog argue for a deeper understanding of brand purpose.

Co-Author of Brandsplaining, Jane Cunningham, says that you need to reinvent marketing to women if you want to be fit for purpose in the new normal.

Chris West, CEO of tone of voice agency Verbal Identity looks at how brands have changed their language during Covid, and why it's time other brands did the same.

There are two types of business. Those who put people first in order to make a sustainable profit and those who don’t.

Consumer experience plays a crucial role in shaping brand memories, yet analysis shows few brands are fully harnessing its power to build to build experiences that drive brand value.