When brands’ language reveals their darker sides

CEO and ‘Head of Voices’ at Verbal Identity, Chris West, takes a look at the language of banks – the traditional and the challengers - revealing how they use language...

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The bravest and boldest brand activations from Pride Month 2019

As the Stonewall Uprising hits its 50th anniversary this year, the LGBT+ community has more cause than ever

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When the impossible is no longer impossible

Recently my colleague and I were busy traipsing the streets of downtown Manhattan in search of my first vegan burger. As fairly committed carnivores, to say this was unusual was an understatement.

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Is our industry doing enough on climate change?

The Extinction Rebellion recently gate-crashed Cannes Lions, accusing brands and marketers of hypocrisy when it comes to purpose...

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What ducks in a hotel lobby can teach brands

An experience at the Peabody Hotel provides a valuable lesson for brands in how to get noticed in a world of continuous partial attention

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Phoenix brands: best marketing comebacks

Giles Lury lists key learnings from the top five come backs as a thought starter for any marketer facing the challenge of revitalizing their brand.

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‘Pride Month’ branding

Pride month is around the corner, a time for queer celebration, parades, solidarity, vigils and tributes

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Brand management: then and now

Marketing has become far more professional in the 50 years since the Marketing Society was founded. This article takes a look at that development in order to speculate about where marketing will be in decades to come.

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