Member interview with Frank Morris, Marketing and New Business Director at Mishcon de Reya

This article from Craft Media's Greg Newman, explores why ultra-processed planning is holding brands back and suggests ways in which we can do more nourishing work by putting thinking at the heart of effective communications.

Liz Deans shares her thoughts on an evening with Nir Eyal and the power of changing what we believe.

Abigail Dixon shares her thoughts on an evening with Nir Eyal and the power of changing what we believe.

Prime Performance Labs' Jason Leavy on why ambition, alongside the human qualities of empathy, creativity, taste and judgement, will be critical to effective marketing leadership in the age of AI.

Why experiencing AI first-hand is the key to moving beyond apprehension and unlocking new possibilities for faster, smarter ways of working. Electric Twin's Leanne Tomasevic on this and other insights from The Marketing Society’s The Accelerator Day,

This piece explores why customer communications are quietly costing companies far more than most marketing teams realise, and what it would take to fix that.

In the third of this series, Crawford Hollingworth explores trust, perhaps the hardest human connection to earn. AI can verify facts, predict credibility and measure reputation, but it cannot make people believe. Drawing on behavioural science, this piece argues that trust may become one of the last sustainable competitive advantages, and asks leaders whether their organisations are earning belief through shared risk and integrity or merely optimising trust out of existence.

The article from the Red Pill series: While AI makes it easy to replace real customer and employee feedback, the leaders who keep listening to real people will have the advantage.

Semrush data reveals how AI and search now work together throughout consumers' buying journeys and decisions.