Ambition in marketing isn't just about thinking bigger. It's about having the courage to challenge established thinking, create meaningful change and build brands that make a lasting impact.

In the fourth of this series, Crawford Hollingworth explores endorsement, the difference between a recommendation that helps us choose and a person willing to put their name behind it. AI can rank options and even write a convincing testimonial, but it cannot stake its reputation on a choice. Drawing on behavioural science, this piece asks leaders whether their organisations are earning real endorsement or merely manufacturing approval.

In the second part of his series, Jason Leavy explores why ambition needs training, not just desire, and draws on neuroscience to show how leaders can think like cognitive athletes and sustain their ambition without burning out.

Member interview with Frank Morris, Marketing and New Business Director at Mishcon de Reya

This article from Craft Media's Greg Newman, explores why ultra-processed planning is holding brands back and suggests ways in which we can do more nourishing work by putting thinking at the heart of effective communications.

Liz Deans shares her thoughts on an evening with Nir Eyal and the power of changing what we believe.

Abigail Dixon shares her thoughts on an evening with Nir Eyal and the power of changing what we believe.

Prime Performance Labs' Jason Leavy on why ambition, alongside the human qualities of empathy, creativity, taste and judgement, will be critical to effective marketing leadership in the age of AI.

Why experiencing AI first-hand is the key to moving beyond apprehension and unlocking new possibilities for faster, smarter ways of working. Electric Twin's Leanne Tomasevic on this and other insights from The Marketing Society’s The Accelerator Day,

This piece explores why customer communications are quietly costing companies far more than most marketing teams realise, and what it would take to fix that.