England

Navigate Now & Next 2026 - The Conversation Goes Global

The pace of digital and technological change has never been greater, bringing with it extraordinary opportunities to drive growth, build brands and deliver exceptional customer experiences. A summary of our global Navigate Now and Next series from five of our hubs.
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Navigate: Now & Next 2026 England

Highlights and insights from Navigate: Now and Next 2026 England. Marketing for an AI mediated future. The discussions centred on how AI is changing the customer journey itself, from AI discoverability and the rise of the B2A era to the commercial cost of overlooking multicultural audiences and the breakdown of the brand versus performance divide.
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How AI is Reshaping the Consumer Journey

As AI transforms the way consumers discover, evaluate and purchase products, brands must rethink how they show up online. This session explored the growing influence of AI on shopping behaviour and what marketers need to do to remain visible and relevant in an increasingly AI-driven marketplace.
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Why the Future Belongs to Brands Built to Last

Heritage brands face a unique challenge: balancing innovation with the authenticity and trust that have been built over decades. This article explores how established brands can evolve, remain relevant, and thrive in an increasingly AI-driven and fast-changing world.
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The Red Pill Series: Why the CMOs leading successful AI adoption are the ones still learning

The marketing leaders getting the most from AI aren’t the ones with the best tools or the biggest budgets. They’re the ones who are personally, visibly and continuously learning.
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Member Interview with Alex O'Rourke

Member Interview with Alex O'Rourke, Founder, LockSmith
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Member Interview with Sally Henderson

Member Interview with Sally Hendersonm High-Stakes Leadership Mentor, Sally Henderson Ltd
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Member Interview with Mathias Upton-Hansen

Member Interview with Mathias Upton-Hansen, Co-Founder and CEO, BLACKLIST
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Member Interview with Allison Beattie

Member Interview with Allison Beattie, Brand Director, AXA XL Insurance Company UK Limited
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The Price of Trust

In a recent Global Conversation event, fraud victim Tracy Hall, argues that trust is being exploited at industrial scale by AI-powered scammers, and that marketers must treat trust as a measurable, designed-in feature of every customer touchpoint.
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