Abigail Dixon shares her thoughts on an evening with Nir Eyal and the power of changing what we believe.

Prime Performance Labs' Jason Leavy on why ambition, alongside the human qualities of empathy, creativity, taste and judgement, will be critical to effective marketing leadership in the age of AI.

Why experiencing AI first-hand is the key to moving beyond apprehension and unlocking new possibilities for faster, smarter ways of working. Electric Twin's Leanne Tomasevic on this and other insights from The Marketing Society’s The Accelerator Day,

This piece explores why customer communications are quietly costing companies far more than most marketing teams realise, and what it would take to fix that.

In the third of this series, Crawford Hollingworth explores trust, perhaps the hardest human connection to earn. AI can verify facts, predict credibility and measure reputation, but it cannot make people believe. Drawing on behavioural science, this piece argues that trust may become one of the last sustainable competitive advantages, and asks leaders whether their organisations are earning belief through shared risk and integrity or merely optimising trust out of existence.

The article from the Red Pill series: While AI makes it easy to replace real customer and employee feedback, the leaders who keep listening to real people will have the advantage.

Semrush data reveals how AI and search now work together throughout consumers' buying journeys and decisions.

Influencer marketing's old playbook is losing its grip on audiences. Fanbox’s Richard Summers reveals a framework to help brands build real community engagement through micro-creators.

Member interview with Katie Mousley Head of Marketing at MBA Group.

A recent CEO Conversation event held under the Chatham House rule revealed important leadership lessons which can be applied to any organisation in any sector. Integrated Media Lead, Procter and Gamble’s Billie Wilson shares her thoughts.