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Casting the Social Blockbuster: How to Scale Influencer Communities Around any Brand or Product
Influencer marketing's old playbook is losing its grip on audiences. Fanbox’s Richard Summers reveals a framework to help brands build real community engagement through micro-creators.
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Member Interview with Katie Mousley
Member interview with Katie Mousley Head of Marketing at MBA Group.
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Leadership insights: Why purpose changes the way organisations lead
A recent CEO Conversation event held under the Chatham House rule revealed important leadership lessons which can be applied to any organisation in any sector. Integrated Media Lead, Procter and Gamble’s Billie Wilson shares her thoughts.
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Member Interview with Renaye Edwards
Member Interview with Renaye Edwards, Global Chief Operating Officer, MD Europe, Ammunition.
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Member Interview with Rudy Heywood
Member Interview with Rudy Heywood, Founder & Managing Director, Famous Wolf Group Ltd.
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Brand systems weren’t built for today’s business operating models
Independent creative agency RPM and research specialist, Canvas 8, interviewed senior marketers from FMCG, hospitality, tech and entertainment sectors, to understand how effectively brand systems today are keeping pace with business operating models.
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The Marketing Society appoints Jeff Dodds Formula E CEO as its new chair
The Marketing Society is delighted to confirm the appointment Jeff Dodds, Formula E chief executive as its new Chair
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From CMO to CEO: How Mentoring Helped Me Reframe My Story
The Marketing Society’s Global Leadership Mentoring Programme played a key role in helping Worldwide Cancer Research's Laura Brady achieve her goal of becoming a CEO.
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The Insight Function's Moment: How AI Is Unlocking What Great Insight Can Really Do
Agentic AI makes it possible for insight functions to surface existing knowledge, work across fragmented data and drive action directly freeing up human expertise for where it matters says Accenture Song's Matt Addison.
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The Red Pill Series: Your people are ready for AI but your organisation isn’t
In Part 4 of the Red Pill series humari’s Joe Hildebrand explores what’s really blocking marketing teams from getting real value from AI - and it isn’t always fear.
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