In the third of this series, Crawford Hollingworth explores trust, perhaps the hardest human connection to earn. AI can verify facts, predict credibility and measure reputation, but it cannot make people believe. Drawing on behavioural science, this piece argues that trust may become one of the last sustainable competitive advantages, and asks leaders whether their organisations are earning belief through shared risk and integrity or merely optimising trust out of existence.

The article from the Red Pill series: While AI makes it easy to replace real customer and employee feedback, the leaders who keep listening to real people will have the advantage.

Semrush data reveals how AI and search now work together throughout consumers' buying journeys and decisions.

Influencer marketing's old playbook is losing its grip on audiences. Fanbox’s Richard Summers reveals a framework to help brands build real community engagement through micro-creators.

Member interview with Katie Mousley Head of Marketing at MBA Group.

A recent CEO Conversation event held under the Chatham House rule revealed important leadership lessons which can be applied to any organisation in any sector. Integrated Media Lead, Procter and Gamble’s Billie Wilson shares her thoughts.

Member Interview with Renaye Edwards, Global Chief Operating Officer, MD Europe, Ammunition.

Member Interview with Rudy Heywood, Founder & Managing Director, Famous Wolf Group Ltd.

Independent creative agency RPM and research specialist, Canvas 8, interviewed senior marketers from FMCG, hospitality, tech and entertainment sectors, to understand how effectively brand systems today are keeping pace with business operating models.

The Marketing Society is delighted to confirm the appointment Jeff Dodds, Formula E chief executive as its new Chair