With global audiences of over 500 million, the question facing brands and advertisers has evolved beyond whether they should engage with esports to how they should maximise engagement.

2020 was the year of accelerated change, with shifts in behaviour that will impact the years ahead. In this article, Peter Gasston, Innovation Lead at VCCP, highlights three different areas that will drive online culture in 2021.

CSO at VCCP New York, Jonny Shaw, says gaming platform Roblox is the biggest thing happening in media and tech today, and first mover mainstream brands could add real value

With streaming well on track to becoming the main way people consume not just music but media in general, it should come as no surprise that the streaming landscape is more fractured than ever.

5G will change how we participate in concerts, conferences and sporting events forever, says Verizon Media RYOT Studio's Head of EMEA, Mark Melling

Gamification is a well-developed, highly refined set of nudge-behaviour principles and a buzzword that has been in wider parlance for a number of years...

'Sport... for millions it provides an escape, not to mention a sense of belonging and community.' Leo Burnett Sport + Entertainment's Liam Hopkins on the future for sports entertainment behind closed doors

Thoughts on the rise of streaming and gaming; and what brands should be thinking about for a post-Coronavirus world.

Sean Singleton, Publisher at Unofficial Partner, questions the impact of the global shutdown on brands’ relationship with gaming.

Publisher at Unofficial Partner, Sean Singleton, asks, should brands care about esports? Hint: yes. And offers some ways they can get involved in this rapidly growing marketplace.