inclusion

Pre-production is where all your DE&I good work can come quickly unstuck.

Even if you have done everything right up until then, the sudden influx of new people and extended teams can undo all your good work. Here’s how to make sure that doesn't happen. 
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Stonewalls Rainbow Laces Campaign

We interviewed Robbie De Santos, Director of Communications and External Affairs at Stonewall, and Paul Mallon, Head of Special Ops at Lucky Generals about the campaign. 
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Inclusive advertising needs to start at the pitch

Many agencies are saying they are diverse, or proposing diversity and inclusion in the pitch, then turning their back on that when they actually make the campaign.
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How to become a menopause friendly organisation

Being menopause-friendly means introducing long-term, sustainable change in your workplace, creating and fostering an inclusive culture for everyone to be at their best. 
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Why is World Menopause Day important for organisations?

It’s World Menopause Day, a time for organisations across the globe to come together and raise awareness of menopause and how to support people in our workplaces and beyond. 
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How research can help to make advertising more inclusive

We explore how to not alienate minority communities by ensuring we actually base our thinking on lived experiences, and not our gut, Google and guesswork.
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How to make advertising more inclusive

Advertising will never be properly representative of the communities it is trying to reach until every single element of the process is re-analysed and reassessed.
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THINK EQUAL

Through training, events, mentoring, policy changes, content and much more, we aim to provide tangible activity that will make an impact and a difference now.
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Nothing is off the table…when our Fellows met 'No Turning Back 2020'

Adrian Walcott, an esteemed Marketing Society Fellow, established No Turning Back to support black, Asian and minority ethnic communities into marketing careers, with a goal to ensure 20% of both new entrants and leaders in our industry come from BAME backgrounds.
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More than a moment: why temporary activism will not achieve inclusion

Marianne Waite, Director of Inclusive Design at Interbrand, argues that disability inclusion is not about doing the right thing, but about understanding human truths.
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