Sonic branding helps a brand stand out – and nobody stands out like fashion brands! How do they deploy music and what can other luxury brands learn from them? Colleen Fahey of Sixième Son breaks it down

After a week at the Cannes Lions International Festival of Creativity with the SPCSHP & MSQ crew, one thing became crystal clear: if last year was about AI's potential, this year was about learning how to live with it.