Technology
The power of reinvention
In 1981, Nintendo launched a new video game featuring a giant barrel throwing ape named Donkey Kong, holding a woman named Pauline, hostage.
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The Digital Day England 2025 Sessions
This is playlist of the sessions from The Marketing Society’s Digital Day 2025—a bold, brilliant gathering of changemakers, tech experts and marketing minds, designed to...
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Nickable studies
One handy round up with all the main findings from Thinkbox's 2024 research
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AI’s Marketing Transformation: From Automation to Elevation
The brands who will define the next decade are not the ones that use AI first, but the ones that use it most thoughtfully.
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Marketing That Listens: Introducing Our Partnership with Play Verto
We are thrilled to announce a strategic partnership with Play Verto, a pioneering social enterprise dedicated to transforming how we engage with communities and gather insights.
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Even F1 Teams trust in performance, and attribute only where possible
Mark Hull shares his experience of our Connections & Conversation event at Aston Martin Formula 1
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Gen Alpha Just Wants to Be Famous?!
Forget Gen Z, marketers now need to shift their focus to the next generation who have never know anything other than digital: Gen Alpha. 10 Days Pia de Malherbe explains who they are, what's important to them and how brands can stay relevant.
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The role of media during Ramadan
Global research by The Trade Desk has revealed compelling insights into how technology and media consumption are reshaping Ramadan traditions across the Middle East,
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Entertainment as potential remedy to attention deficit in advertising
Iciri Rai offers advice for brands new to entertainment partnerships on how major brands are using entertainment to create high-attention....
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Is your brand suffering from an attention deficit?
Digital dominance creates attention deficit; entertainment might restore advertising effectiveness. Let's look at the problem first
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