The impact of the pandemic has been wide reaching on businesses and the work force at large. Sarah Dawson, Managing Director at CSM shares how forced reshuffling of the workforce can help businesses to think differently and bring in new personalities and perspectives.

In a year that is to set be unpredictable, Starcom outlines the key tensions consumers will be facing, in latest insight report.

2020 was the year of accelerated change, with shifts in behaviour that will impact the years ahead. In this article, Peter Gasston, Innovation Lead at VCCP, highlights three different areas that will drive online culture in 2021.

VCCP's Innovation Lead Peter Gasston investigates this emerging trend and its implications for the future of retail and sustainability.

COVID-19 is the biggest global event—and challenge—of our lifetimes. As such, it is changing human attitudes and behaviors today...

I once overheard an American mocking the British weather forecast: “Basically it’s always “rainy with sunny intervals” except when its “sunny with a chance of rain”.

Welcome to the store that doesn’t contain a single product. Last month, Canada Goose launched a new experiential store in Toronto.

Innovation Lead Peter Gasston with colleagues from VCCP, explore technological trends that influence industries and shape culture.

Are you tired of hearing the same cliché as me: The world is changing; customer needs are changing … this is no new news!

From treating depression to achieving a deeper understanding of consciousness, psychedelic drugs are gaining mainstream recognition, perhaps following in the footsteps of CBD.