Reinvent marketing to women

Co-Author of Brandsplaining, Jane Cunningham, says that you need to reinvent marketing to women if you want to be fit for purpose in the new normal.

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Allyship and action

The last week has made the need for allyship and action feel more urgent than ever. We’ve seen horrendous news stories regarding women, dismal stats about the gender divide...

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I love being a woman, but...

International Women’s Day comes but once a year. But, I’m a woman all year round. 

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What does D&I in 2021 look like for Adland?

Adland realised more than ever the importance and impact of advertising on society.

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Wonder women: 10 reasons why women should be optimistic in 2021

With the start of the new year and the approaching launch of our new book “Wonder Women: Inspiring Stories & Insightful Interviews with Women in Marketing”...

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What brands are missing about women and COVID-19

COVID-19 has done some interesting things to women’s minds and decision-making. As both a researcher and one tired Mom: I know. Can marketers respond? Of course. But it’s time for them to ask a whole new breed of questions.

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Why the brave money is on women's sport

Going it alone: Women’s Six Nations is stepping out from its ‘big brother’s’ shadow, with a newly defined, distinct identity.

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Beyond Binary

Men are from Mars; women are from Venus. The masculine ideal is big and strong; feminine values are maternal, soft.

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Emotion, passion and bravery

Starting your own business is undoubtedly one of the biggest professional plunges you can ever take: there are risks - financial and emotional...

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Our differences fuel a new type of togetherness

The new generation reveals to us an alternative definition of togetherness that comes from difference and contradictions...

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