Think piece
If you want to make advertising great again, learn to Fink
Graham Fink's TheArtSchool proves that brutal, honest feedback from experienced creatives is still the most powerful creative education available.
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The One-Person Multinational Agency is Here and it’s Better for Marketers
This articles by Manesh Murthy explains how AI is triggering a shift in marketing, enabling smaller, smarter agencies to expand into full business impact while delivering faster, cheaper, and more integrated solutions.
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Red pill or blue pill: the AI choice most marketing leaders aren’t seeing clearly
Joe Hildebrand from Humari explains that while most marketing leaders are investing in AI tools and automation but the real returns come from investing in people, culture, and human readiness.
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AI is not creating your brand, it is interpreting what already exists
This article looks at how AI is a curator of existing brand reputation rather than a creator, meaning organisations must focus on strengthening their external signals and test at scale to understand how they're being represented in AI outputs.
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Why AI in Customer Experience May Be Happening in the Wrong Place
AI in CX should focus on adapting experiences to individuals in real time, not just automating content at scale, according to Darius LaBelle in this article.
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Stop guessing. Start growing. What marketers can do now to unlock digital growth
Digital growth stalls not because marketers lack ideas but because too many decisions are driven by opinion rather than evidence. Daydot's Osh Rice makes the case for experimentation as a risk management tool rather than a tactical nicety in this think piece.
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What Nobody Tells You About Building a Remarkable Career
Ritchie Mehta and co-author Mark Evans draw on five years of research with 200+ global leaders to argue that career success in the age of AI requires a purposeful, adaptable approach they call the "conscious climb."
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What Formula 1 in Las Vegas Taught Me About Social, Entertainment and the Future of Brand Growth
The brands winning in sport today are those treating entertainment as strategy, showing up daily through authentic content, culturally resonant partnerships and experiences fans actually want - valuable lessons and insights from the F1 Business Summit in Las Vegas 2025
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Explaining the bebot makeup trend
This article explores the viral TikTok "bebot makeup" trend is putting a spotlight on the Philippines' quietly booming beauty industry, which also signalling a broader shift in global beauty standards that brands should pay close attention to.
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What CFOs Actually Want from Marketing Leaders
A practical, first-hand guide to why marketing and finance misunderstand each other and how marketing leaders can reframe their language, thinking and approach to build genuine credibility with CFOs.
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