I’d say that most of us who work in marketing are quite well organised. We manage to implement campaigns, manage agencies and we usually manage to keep a smile on our faces.

Making the case for the importance of advertising and justifying the expenditure that goes behind it isn’t always easy. This data makes that case very powerfully.

In the run up to Tokyo 2020 the question on everyone’s lips was – “will it be the same without spectators?”

Consumer experience plays a crucial role in shaping brand memories, yet analysis shows few brands are fully harnessing its power to build to build experiences that drive brand value.

Successful brands create meaning for consumers and deliver better than their competition.

We’re taking a look at where influencers are flocking to and what’s keeping consumers are engaged.

This summer will be the true test of England’s new generation of stars to see if off-field achievements can match those on the field.

The Social Element's top tips for creativity, as a leader and for your teams.

The increased role of brands in public life provides a potential win for them and society.

Depending on how long you’ve worked in marketing, you’ll likely have heard this phrase quite a bit