Think piece

LGBTQ+, Black communities, brands and Pride month

Pride parades may be cancelled, but the streets are alive with protest - On the One look at the intersectionality between LGBT and #BLM support...
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Ready to step outside

The sun is shining, life is returning to our streets and, for those in the business of brand building, a new chapter is about to begin, says Arif Durrani.
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The five best COVID-19 football campaigns

Many industries were hit hard by the global lockdown caused by Covid19, but live sport has been especially decimated.
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A manifesto for climate change

Three ways companies can change the world for good... We’re at a tipping point. Climate change has long been on the radar of individuals and companies.
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How Covid-19 has changed the PR industry

How Covid-19 has changed the PR industry
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Go beyond the screen to reframe your brand experience

The world has changed, and everyone’s online. And while it may at first seem counterintuitive, this could be the best time to send your customers something physically irresistible.
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Three digital transformation shifts to drive growth in B2B

We are witnessing a profound shift in how corporate customers use digital to consume information, make informed buying decisions and engage with suppliers.
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Creating services in a socially-distanced world

Brand experience plays a significant role in successful brand-led businesses, particularly in service sectors like travel, hospitality and retail.
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Self-interest or national interest, advertising works

Advertising’s role as an economic hero needs to be recognised. During life-changing times like these, as the behavioural economist Richard Shotton has observed...
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Modern marketers can learn a lot from the Scottish Enlightenment

Great 18th century thinkers such as Mary Somerville, David Hume and Adam Smith didn’t have marketing in mind but their ideas can still offer inspiration, writes Rod Gillies
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