Think piece

Young Marketing Leader of the Year 2017: Bo Jakubenko

Breaking the conventions of a category is no mean feat in any industry
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Marketing Leader of the Year 2017: Just Eat's Barnaby Dawe

Just Eat’s Barnaby Dawe has been at the vanguard of a home eating revolution
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Six lessons from the election

The Marketing Society Global Ambassador, Hugh Burkitt, offers his thoughts on the recent election result, and how Theresa May failed from a leadership point of view.
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Out of touch

The digital revolution continues to have a profound impact, shaking the foundations of brands to the core.
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Nile Rodgers and The Guitar That Wouldn’t Play: Is Your Team Out of Tune?

Nile Rodgers is one of those people you’d just like to thank: for Chic and Sister Sledge;
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A challenger brand's guide to choosing the right agency

We have a guest post this week from Lisa Desforges at B&B studio, a London based agency with an impressive list of challenger brand clients including BEAR, Pip & Nut
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Is challenger strategy just best practice now?

The Agora in Ancient Athens was the Parliament of its day, where the most influential figures made the case for what the Athenians should do. Who they should fight, and who they shouldn’t. Who they should build alliances with. And so on.
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‘Men, not particularly women, have supported me throughout my career’

The former marketer is referring to so-called ‘queen bee’ syndrome
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Note from the CEO: June 2017

In April we ran an extraordinary event in London that felt like a step change for our industry.
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The new Muslim consumer landscape

Worldwide, the Muslim population is one of the fastest-growing demographic groups.
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