Whilst using Linked In today a new feature caught my eye and got me thinking about how smart the company’s brand stretching has been.

Black millennials—a highly engaged demographic on YouTube—want to see more inclusive advertising. This Black History Month, we asked five of the top #YouTubeBlack creators how brands can do better.

Provoking important discussions is one way brands can make emotional connections with consumers.

Scenario 1: The Room Booking 1. Four out of five Attendees arrive at Meeting Room that was booked two weeks ago 2.

If I had to strip marketing down to one thing, and one thing alone, I would say it was all about people. Forget about data, forget about digital, forget about Brexit, marketing is all about people.

Understanding habits - the formation and maintenance of actions...

We’re very sad to learn of the passing of one of our most distinguished Fellows Sir Paul Judge who died on Sunday 21 May.

Millions of hearts around the world beat with the help of a pacemaker. Candles are lit with the help of safety matches. Ball bearings make our machines work smoothly, whilst we instantly recognise Samuelson’s iconic Coke bottle design.

I’m not sure how many planners think about leading a department when they’re in the early stages of their career. I know I didn’t. You focus on being the best planner you can possibly be.

In the most unlikely and unnatural setting you can imagine (a warehouse on an industrial estate in Beckton)...