Think piece
ASOS: smart social media to ‘sell more stuff’
The smart use of social media to not only build brand image but also to sell more stuff.
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The magic of ‘bottle episodes’ and how they can inspire brands with zero
Last week, I was listening to The West Wing Weekly, one of my favourite podcasts (ok, ok I'm a nerd). The subject was '17 People', a seminal episode in the story arc of The West Wing.
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Once upon a brand
I want to tell you a story ….well actually I don’t, but I wanted to get your attention.
Brand storytelling is undoubtedly ‘hot’ in marketing at the moment, and it seems everyone wants to jump on the bandwagon, and everything is a story.
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Do you have what it takes to be a great marketing leader?
When it comes to leaders there are a few names that regularly crop up.
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Why brands need to pick a side and face the consequences
It’s rare to talk about marketing without hearing the phrase ‘brand purpose’.
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How can brands win in the age of AI
There was a point in time where brands were the aspiration, but in our new world, brands have become entirely subservient to people.
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What women watch
What women watch on YouTube goes well beyond the realms of beauty and parenting.
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Why Facebook likes don’t drive sales
Way back in 2014 we posted on the limited effect of Facebook likes on driving brand growth.
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Who is the simplest of them all?
Today’s technology giants are spending billions of pounds to define what simplicity will mean to us in the not-so-distant future:
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