Think piece
The spread of China’s Social Currency: Why should personal user data matter to marketers?
As of May in China, any citizen that has committed any social misdeeds will get a poor social currency score
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Note from the CEO: last issue of Market Leader
It is our birthday, we are 20 today. And to mark this monumental occasion we have some news to share.
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The Business Blindfold
The fundamental flaw in the tools businesses use to understand their consumers – and why removing the blindfold is essential to delivering sustained, profitable growth.
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Chinese New Year is evolving and this is how brands can stay ahead
Four key insights to get ahead
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Creative Monk or Creative Mob?
Meeting the needs of the introverts and extroverts within your team
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Not crazy but creative minds
Somewhat counter-intuitively, mental illness has often been associated with improvement in one discipline critical to the world of business – creativity.
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Creativity in the pressure cooker
Ever since escaping the day to day pressures of corporate life, my mind has felt liberated and free to wander and ponder. As a result, I believe that my ability to be creative has increased greatly.
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The Big Growth Secret (that almost all of us miss)
The secret moments that determine consumer purchasing decisions and drive brand choice – and why so many companies miss them
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Are marketers hedgehogs or foxes?
Reflecting on the 20th anniversary of Market Leader, Judie Lannon, founding editor, wonders what makes a marketer.
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10 things we learned this winter
Available flavours of KitKat in Japan include baked potato, soybean, apricot seed and red bean paste sandwich.
In 2011, Toyota announced that the official plural of Prius was Prii.
In 1959, the first commercially success
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