As AI transforms the way consumers discover, evaluate and purchase products, brands must rethink how they show up online. This session explored the growing influence of AI on shopping behaviour and what marketers need to do to remain visible and relevant in an increasingly AI-driven marketplace.

Heritage brands face a unique challenge: balancing innovation with the authenticity and trust that have been built over decades. This article explores how established brands can evolve, remain relevant, and thrive in an increasingly AI-driven and fast-changing world.

A summary of The CMO Pathway: Inside the leap to the top marketing role - a recent event in New York, by Robert Wills, Chief Marketing Officer, VCCP who adds his own insights and take-aways.

A detailed summary of the recent event in New York: The CMO Pathway: Inside the leap to the top marketing role, with key take aways, action points and insights.

Five sessions at Navigate: Now and Next 2026 Singapore delivered the same uncomfortable conclusion from five different angles: the bottleneck in marketing is no longer technology. It is us.

Insights and key take away points from the CEO Conversation event with Michelle Mitchell, CEO Cancer Research UK which was held under Chatham House rules.

The companies that will win in marketing are not those with the most tools or the most data, but those that can cut through internal complexity, connect technology to real business outcomes, and keep human judgement at the heart of every decision.

The discussion explored how marketing effectiveness is being weakened by short-term optimisation, fragmented measurement, and over-reliance on AI-driven efficiency, while reinforcing the need for stronger brand building, long-term thinking, and clearer strategic discipline.

A reflection from Navigate: Now and Next (Hong Kong), shaped both behind the scenes and on stage. Drawing on planning discussions and the event itself, this piece explores where marketers are converging on what matters most - from AI and trust to the balance between brand and performance.

An event takeaway from Navigate: Now & Next 2026 Singapore, exploring why the biggest marketing challenge of the AI era is not the technology itself, but how marketing functions are designed to use it