Think piece
How can brands win in the age of AI
There was a point in time where brands were the aspiration, but in our new world, brands have become entirely subservient to people.
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What women watch
What women watch on YouTube goes well beyond the realms of beauty and parenting.
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Why Facebook likes don’t drive sales
Way back in 2014 we posted on the limited effect of Facebook likes on driving brand growth.
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Who is the simplest of them all?
Today’s technology giants are spending billions of pounds to define what simplicity will mean to us in the not-so-distant future:
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Clark Gable’s vest: leaving a little space for luck
‘Do you love my daughter?’
‘Any guy that'd fall in love with your daughter ought to have his head examined.’
‘Now that's an evasion. I asked you a simple question. Do you love her?’
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Brave your unconscious bias for a truly inclusive workplace
We know that embracing diversity in society matters, and it’s increasingly clear that it is necessary for business too.
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Gemma Greaves in CEO cookoff for everyday heroes supporting UKHarvest
This 21 March our chief exec will be cooking for 600 everyday heroes in the UK's first ever CEO cookoff. Please support her.
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Post Brexit and Trump - a survival guide
As the dust settles here, in Europe and the US, many marketers are now wondering how best to navigate the fast-changing world.
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There is more than one way to skin an innovation
Jerry Seinfeld was recently interviewed by HBR about his insights into innovation.
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Speaker preview: what to expect from AWE this March
From the perfumed ponce, Richard E. Grant, to business beyond borders and Snapchat.
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