For the third and final installment of our controversial advertising series, we’ll focus on

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12311

‘Generals win wars, but sergeants win battles’. I can’t find a definitive single source for this aphorism anywhere.

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12306

We are now more than halfway through the year. Don't forget to thank your team in the race to reach end of year goals.

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12301

Mhairi is Co-founder & Director of LUX; the go-to for high growth and disruptive food and dri

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12176

The corollation between politicians like Putin, and powerful brands.

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12106

For over 20 years, Scott has worked with leading UK brands, helping them deliver market

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12181

We can all grow as leaders. It just takes practice.

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12101

We all use the internet. All day, everyday. It’s like breathing to us now. It’s a human right.

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2602

This paper sets out some of the leading and fundamental e-commerce decisions John Lewis has taken...

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1331

Priming is a nonconscious form of human memory, which is concerned with perceptual identification of words and object

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2157

How a massive overhaul of every part of the UK business won the brand renewed public affection and led to record-beat

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596
Brand Revitalisation | KFC

A powerful combination of product development and inspired marketing that was true to the brand...

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571
How Dove Changed the Rules of the Beauty Game

Whenever we explained Dove's new brand positioning to anyone, they always said, 'Oh what a great idea.'

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698
Walkers, Creating Loyal Relationships

Walkers renewed flagging interest in new flavours by ripping up its brand development rule book and getting consumers

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646

O2’s ‘customer first’ strategy and innovative marketing has made it a major player...

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666

"Don’t you tell me what to do, Harry Potter!” Let's be more like Hermoine.

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12046

Copywriting is a conversation, writes Vikki Ross

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12001

Photographer Ashley Armitage directs the first-ever shaving advert to feature female body hair

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11881

More than a quarter of people working in the advertising and marketing industry say they have been sexually harassed...

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11866

Gráinne Wafer is the Global Brand Director for Baileys at Diageo, and therefore responsible for the Baileys br

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11971

With over 23 years’ agency experience gained both in Sydney and Edinburgh, Guy is one of Scotland’s highe

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12171

Syl Saller is the Chief Marketing Officer at Diageo and a member of Diageo’s Executive Committee.

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11961

It’s like the winemakers of France packing up their grapes, putting up two fingers, and heading to Moldovia to make their champagne.

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