BTS's comeback reveals something every marketer should pay attention to - as K-pop chases global scale, its most loyal fans are switching off. This piece explores what happens when brands sacrifice specificity for universality.

Leaders who thrive in today's world won't be those who move fastest, it'll be those who remain internally stable while navigating external chaos. This piece explores the pressure responses that derail leaders with practical solutions.

Think piece by David Pugh-Jones on where AI earns its keep, where it doesn't, and why the marketers who combine human strategic judgment with machine efficiency will be the ones who pull ahead.

After years attending Davos, for EY's John Rudaizky this year felt different. Here he reveals what the conversations around AI trust, youth opportunity and marketing's evolving role really mean for the work that happens after everyone flies home.

This think piece looks at how `Active Pulse' leadership is replacing the traditional top-down model with a curator-style approach where leaders stay close to the craft, amplify specialist talent and read market signals to drive creative excellence.

This piece by Roberto Moccia looks at how using AI without critical oversight risks optimising biases which can lead to brands confidently making wrong decisions and what we can do to mitigate this. 

Tina Gupta's review of the recent Challenge and Change event reveals how in times of rapid change, senior leaders can navigate the uncertainty by shifting from reactive pressure and overwork to intentional leadership grounded in self-awareness and purpose.

Krishnan Manon reviews the recent Navigating Challenge and Change event with Yan Yi Chee who revealed how modern leaders can navigate our fast-paced world by focusing on self-awareness and internal clarity rather than simply pushing harder.

A new report by The Marketing Society in partnership with Serviceplan Group Middle East brings together insights from senior GCC marketing leaders and will feature across our events and discussions throughout 2026.

Insights from the recent Global Conversation on marketing's enduring problem with its reputation within business featuring Rory Sutherland who explained the issue and suggested ways in which we can change this.

In a recent Conversation Circle, three marketing leaders revealed that AI leadership is fundamentally a marketing skill set combining personal learning commitment, strategic deployment focused on competitive advantage and the courage to experiment fast while bringing teams along.

Every January, Davos becomes shorthand for visibility, access, and influence. From the outside, it looks like a carefully devised stage

The Gulf's marketing ambition is accelerating but commercial terms, pitch processes and buying frameworks filter out mid-sized independents. Migrate's Nick Walsh sets out what needs to change for a healthier agency ecosystem that gives clients real choice

The Marketing Society Learning Lab on sonic branding revealed how sound works as a powerful, unconscious tool for brands to capture attention, convey meaning instantly and create lasting emotional connections.

Insights from a recent Learning Lab, Presenting with Impact, by Treena Nairne and Angela Cheung who share a raft of effective techniques and solutions to ensure everyone can make a memorable impression.

How B2B marketer Cherry Tian is using emotional storytelling and AI automation to win attention in a 'sea of sameness.

Along with our Partner Crimtan, we brought together marketing leaders from across the region for a virtual roundtable, capturing their reflections for a special holiday wrap-up video for the industry.

Mark Pollock shares his insights and experiences after losing his sight, rebuilding his identity as an adventure athlete, navigating the impact of paralysis, and catalysing global collaborations in science, technology, and investment.

A new report by The Marketing Society in partnership with The Trade Desk and Campaign Middle East reveals how brands and business's should adapt their strategies during the Holy Month of Ramadan.

Google's Wilson Ng explores how AI is transforming search behaviour and results, and offers three key strategies for marketers to adapt their SEO and content approaches to succeed in this new era of AI-powered search engines.

The television advertising landscape has changed dramatically, yet some fundamentals remain constant. In a candid discussion as part of Thinkbox’s