In the world of advertising, it’s a generally accepted truth that diversity is, on a whole,

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6084

By the time you read this, Article 50 may well have been triggered and we are starting to have so

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6082

Filling a big, black hole - a review by Professor Malcolm Mcdonald

 

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6052

The year 2016 will be remembered as the time when politicians around the world confessed to havin

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6036

It’s back! And it’s got Snake!

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6038

But you exert power over someone.

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6035

Chinese New year (also known as Lunar New Year) is one of the most important traditional holidays

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6026

The latest #fakenews is that Waterstones have opened “unbranded bookshops”.

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6031

We all use the internet. All day, everyday. It’s like breathing to us now. It’s a human right.

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2602

This paper sets out some of the leading and fundamental e-commerce decisions John Lewis has taken...

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1331

Priming is a nonconscious form of human memory, which is concerned with perceptual identification of words and object

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2157

How a massive overhaul of every part of the UK business won the brand renewed public affection and led to record-beat

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596
Brand Revitalisation | KFC

A powerful combination of product development and inspired marketing that was true to the brand...

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571
How Dove Changed the Rules of the Beauty Game

Whenever we explained Dove's new brand positioning to anyone, they always said, 'Oh what a great idea.' H

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698

O2’s ‘customer first’ strategy and innovative marketing has made it a major player...

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666
Walkers, Creating Loyal Relationships

Walkers renewed flagging interest in new flavours by ripping up its brand development rule book and getting consumers

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646

I recently saw Nice Fish, a fine play by Mark Rylance and Louis Jenkins (Harold Pinter Theatre until 11 February).

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5923

The current political climate in America is anything but subtle.

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6015

Welcome to our annual round-up of the brands and businesses we think are going to make the biggest impact in 2017.

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5959

Behavioural scientists have been delving into the critical question of what makes us more - or less - honest in recent years

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6018

It’s the classic daughter’s question. (But why daughter, rather than son, I don’t know.)

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6014

As with his approach to branding Javier Lamelas is, I think, at heart a seducer, but a clever one.

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5966

I grew up in the part of the US we call New England and I have been a lifelong, diehard fan of the New England Patriots.

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5953

Rodgers and Hammerstein’s Oklahoma! features a song called ‘The Farmer and the Cowman.’

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