How are you getting on with your New Year’s Resolutions?
Fast-food restaurants are everywhere and tend to appeal to a large spectrum of customers across ages and genders the world over...
Do you refer to disabled people as crippled farts?
I very much doubt it.
Luxury goods are only consumed when we've got enough. You shouldn't go shopping for a Birkin bag with your last dollar.
The competitor for your next job is… a robot.
I will not be the first person to say that 2016 has been a year of seismic change.
Someone asked me the other day when I would move on from studying challenger brands.
We all use the internet. All day, everyday. It’s like breathing to us now. It’s a human right.
This paper sets out some of the leading and fundamental e-commerce decisions John Lewis has taken...
How a massive overhaul of every part of the UK business won the brand renewed public affection and led to record-beat
Priming is a nonconscious form of human memory, which is concerned with perceptual identification of words and object
A powerful combination of product development and inspired marketing that was true to the brand...
O2’s ‘customer first’ strategy and innovative marketing has made it a major player...
Whenever we explained Dove's new brand positioning to anyone, they always said, 'Oh what a great idea.' H
Walkers renewed flagging interest in new flavours by ripping up its brand development rule book and getting consumers
There are times when an individual finds a phrase that captures a truth that many of us have been talking around.
When I was interviewing marketers and CEOs for my first book in 1997, they would tell you that the product didn&rsquo
The world as we know it is “crumbling before our eyes” France’s Ambassador to the United States has
Every now and then, some nonsense piece about colour psychology does the rounds on LinkedIn.
We’ve all heard of Big Data.
We all know that it is going to be, well, BIG.
At GGT, our CEO was Mike Greenlees.
Why do authors write business books? And equally important, why do people read them?
From the growing importance of mobile marketing to e-commerce opportunities on smartphones, having an internal digita