The Fellows Fundamentals: Market Research

As part of The Fellows Fundamentals series, Alex Batchelor takes an in depth look at market research. 

All companies do market research – even the ones that claim not to. The reality is that companies exist to serve markets – and whatever their product or service, whatever their ownership structure, they are trying to provide something that their customer wants, when and where they want it, at a price they can accept – and often in competition with other providers of a similar product or service.

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