Trust – that vital component of any relationship be it personal or business – has emerged as a key driver of brand value and commercial success in today's fast-paced marketing landscape.
63% Customers happy to pay more for trusted brands according to Edelman Trust Barometer
55% Customers remained loyal even when those brands made mistakes according to Edelman Trust Barometer
However, earned trust is facing some stern challenges due to the rise of misinformation and AI-generated content, but the good news is, brands can take steps to mitigate these issues using a variety of measures including authentic communication, employing different media channels – such as inherently trusted channels like direct mail - and using trust as a KPI - to name a few.
Is your brand investing in trust as a business asset? Check out this new blog by Marketreach which reveals steps to strengthen trust in today’s challenging landscape. You can read the blog here
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