Meeting the needs of the introverts and extroverts within your team

Somewhat counter-intuitively, mental illness has often been associated with improvement in one discipline critical to the world of business – creativity. 

Ever since escaping the day to day pressures of corporate life, my mind has felt liberated and free to wander

By Debs Gerrard, creative director

China has a unique relationship with the science fiction genre, which we explored in our analysis of the way movies

The secret moments that determine consumer purchasing decisions and drive brand choice  – and why so many companies miss them

Reflecting on the 20th anniversary of Market Leader, Judie Lannon, founding editor, wonders what makes a marketer.

1. Available flavours of KitKat in Japan include baked potato, soybean, apricot seed and red bean paste sandwich.
2. In 2011, Toyota

Productivity within the ‘vaguely creative industries’ (which is how I think of marketing) is a subject soaked in unresearched hypothesises. Here are four more:

From tribes to women in power to creative productivity.

Mums have been sharing their experiences online long before Facebook and Instagram launched.

Whether you speak to a retail bank, private bank, asset management firm or insurance provider, they will all readily admit

By Ellie Dent, consultant at Dragon Rouge.

Creative Culture take a peek into Mauritius

Brands are showing there's a fine line between inspiration and cultural appropriation

What can we do collectively and individually to combat sexual harassment?

Giles Lury questions whether being a high performance organisation equates with being a high performance brand

By Tony Neville

The fundamental misunderstanding of consumer behavior that prevents many companies from growing profitably – and what your company can do about it.

Navigating Adland through Anthony Burrill prints