Marketing Society Fellow, Mark Price releases new book 'Fairness for All : Unlocking the Power of Employee Engagement'

China is as large as it is complicated, and it is studied as much as it is misunderstood. I

We see it all the time. Someone gets caught cheating, or breaking a social taboo, or undermining the fabric of

If you’ve read the marketing press recently you probably have the impression that every brand has a ‘purpose’...

The recent Presidential election ignited a national debate on gender and diversity in our country.  Never before were topics such as how

Reports of the death of the copywriter in the digital era are greatly exaggerated. Yes, the nature of our industry

A couple of years ago, I spent the day with Sir Richard Branson. I wanted to know what drives one of

We spend a lot of time talking about celebrities and how attractive they are. Paul Newman's blue eyes, how tall

With business for the brand split equally between developed and emerging markets, we will be looking at their strategy in

Because the universe speaks to us through coincidence, or because of the Baader-Meinhof phenomenon...

As the political climate continues to grow more divisive, brands are getting thrust into the middle of debates

Surprisingly so do so many of the words associated with generating and developing ideas, for example:

Dr. Pepper once asked ‘What the worst that could happen?’. A question which Pepsi has apparently found the answer to.

It's been tough, but we've finally whittled down our shortlist for this year's Excellence Awards.

Competition was fierce and sparked

The 4 P's- product, peers, passion and play.

In Ireland a few years back they had a spate of traffic crimes.
People being booked for speeding, reckless driving

The smart use of social media to not only build brand image but also to sell more stuff.

Last week, I was listening to The West Wing Weekly, one of my favourite podcasts (ok, ok I'm a nerd)

Would you like to become a Trustee of National Youth Ballet of Great Britain and help take this 30 year

What a difference a year makes. As we look ahead to 2017, markets are confident, even though assumptions have been shaken and narratives overturned.