With a rich career that stemmed from her first advertising position in media strategy at a big London agency before
Interview with Nicci Motiang
Think pieces
Once upon a brand
I want to tell you a story ….well actually I don’t, but I wanted to get your attention.
Brand storytelling
Do you have what it takes to be a great marketing leader?
When it comes to leaders there are a few names that regularly crop up. You will have your own favourites. But a different
Why brands need to pick a side and face the consequences
It’s rare to talk about marketing without hearing the phrase ‘brand purpose’. Whether it's the world-changing Tesla, or a humble
How can brands win in the age of AI
There was a point in time where brands were the aspiration, but in our new world, brands have become entirely subservient to people.
What women watch
What women watch on YouTube goes well beyond the realms of beauty and parenting. In honor of International Women's Day
Why Facebook likes don’t drive sales
Way back in 2014 we posted on the limited effect of Facebook likes on driving brand growth. Its nice to see
Travel and tourism: JWT's trends and change to watch in 2017
What a difference a year makes. As we look ahead to 2017, markets are confident, even though assumptions have been
Food and health: JWT's trends and change to watch in 2017
Marijuana, Nootropics, the three new proteins, quantified blood and augmented gyms.
Who is the simplest of them all?
Today’s technology giants are spending billions of pounds to define what simplicity will mean to us in the not-so-distant future:
Clark Gable’s vest: leaving a little space for luck
‘Do you love my daughter?’
‘Any guy that'd fall in love with your daughter ought to have his head examined.’
Brave your unconscious bias for a truly inclusive workplace
We know that embracing diversity in society matters, and it’s increasingly clear that it is necessary for business too. It’s vital
Gemma Greaves in CEO cookoff for everyday heroes supporting UKHarvest
This 21 March our chief exec will be cooking for 600 everyday heroes in the UK's first ever CEO cookoff.
Fight the brand flab
Like most of us over the age of forty at this time of year my thoughts have turned to personal
Letter from London: Brexit and counting
By the time you read this, Article 50 may well have been triggered and we are starting to have some
The interfering boss
Jim Carroll's suggestions on how to deal with your interfering boss?
Post Brexit and Trump - a survival guide
As the dust settles here, in Europe and the US, many marketers are now wondering how best to navigate the fast-changing world.
There is more than one way to skin an innovation
Jerry Seinfeld was recently interviewed by HBR about his insights into innovation.
Speaker preview: what to expect from AWE this March
From the perfumed ponce, Richard E. Grant, to business beyond borders and Snapchat.
How to negotiate anything and everything
If everyone could negotiate better, we would have less conflict, more harmony and greater happiness in the world.
Arsenal FC's Anne-Lise Johnsen - my first year
A year ago tomorrow 1st March, I officially became a line manager. Scary. Exciting. A milestone.
I have always