Think pieces

The rise of the artificial intelligence in marketing

Vincent Rousselet analyses what the rise of artificial intelligence means for marketers.

Over/with

But you exert power over someone.

You can dance and communicate and engage with a partner. It's a two way

A view from the top: featured CEOs and the leadership track

A look at what effective leadership is today, and value it brings to a company.

Letter from Singapore: Year of the Rooster

Chinese New year (also known as Lunar New Year) is one of the most important traditional holidays for the Chinese

Fake news about book shops that's actually good news

The latest #fakenews is that Waterstones have opened “unbranded bookshops”.

Trump and the brand gap

There’s no arguing Donald Trump the candidate had a distinct brand.

But now that he’s president, Trump’s brand needs to

Monthly brainstorms are a waste of time

Picture the scene. A group of 5 managers are in a room together. Their monthly one-hour get-together, brainstorming ideas for

A lesson in insight from the United Nations

How insightful are you? Are you truly tuned into your consumers, customers and employees? Or are you unintentionally projecting your

Beware the banalities of La La brands

‘Maybe it means something.’
‘I doubt it.’
‘Yeah, I didn’t think so.’

It’s been observed that criticising La La Land

Is creativity a good business strategy?

If Blockbuster or Kodak – the poster brands for death by digital disruption – had answered “yes” to this question

Small people in a big world: the liberating power of perspective

I recently saw Nice Fish, a fine play by Mark Rylance and Louis Jenkins (Harold Pinter Theatre until 11 February).

New Kids On The Block

Bouncing from one hot new thing to another, Post-Millennials, the Centennials, the iGeneration, Gen Z, terrible teens

20 challengers to watch in 2017

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Welcome to our annual round-up of the brands and businesses we think are going to make the biggest impact in

Time to Switch Off. Or...?

One of the interesting features of visiting old buildings is doorways so low you have to stoop to get through

Could your marketing protect people from alcohol and drug misuse?

Public Health England estimates that drug and alcohol harm costs the UK £36.4 billion every year - including £4 billion in NHS costs alone

Using behavioural science to reduce the little cheat in all of us

Behavioural scientists have been delving into the critical question of what makes us more - or less - honest in recent years

What do you do at the office, Daddy?

It’s the classic daughter’s question. (But why daughter, rather than son, I don’t know.)

It was easier to answer in

Planners and account handlers, here's a little feedback on feeding back

If you work in a creative agency the chances are that you spend a lot of time in creative reviews

Letter from a Patriots fan: day after Super Bowl 2017

I grew up in the part of the US we call New England and I have been a lifelong, diehard fan of the New England Patriots.

Children’s book supports the World Medical Fund

Marketers that volunteer through Pimp My Cause contribute their talent to good causes in a huge variety of ways

Are you a cowboy or a farmer?

Rodgers and Hammerstein’s Oklahoma! features a song called ‘The Farmer and the Cowman.’