I've learned that transforming a brand is both an art and a science. It isn't just about changing a logo or updating a website - it's about reimagining your organization's identity and communicating that evolution effectively.

Gain a deeper understanding of which sectors different media are most effective for and how they should be integrated into the channel mix. 

Data offering a unique reference point for marketers in the UK, based on real spend

Invaluable insights to inform, challenge and potentially change businesses’ understanding of the advertising landscape today. 

Industry leaders give their thoughts on how to navigate change in a rapidly evolving world of retail and commerce

A game-changer for Singapore Members with an exclusive collaboration with Mandala Club

Invaluable insights to inform, challenge and potentially change businesses’ understanding of the advertising landscape today. 

Search marketing is increasingly complex, particularly for B2B brands. This article reveals the most common search marketing challenges and strategies to overcome them.

Thinkbox has launched their latest award-winning advertising effectiveness study. The main finding? All forms of advertising pay back.

A new white paper by Ekimetrics led Marketing Performance Hub Think Tank has gathered evidenced based insights and best practices for measuring the impact of marketing along the consumer journey.

In Asia, digital marketing has become a highly sought-after digital role. A new report by Mercer offers strategic guidance on how organisations can secure and retain top digital talent to support and grow their business.

A review from our Singapore Changemakers Conference: The superpower to charge change and deliver impact

Following The Marketing Society Changemakers Conference in New York our speaker Mike DaRe joins a Q&A on Cultural Endurance for Impact

Inspiring Girls equip girls aged 14-16 with the skills and knowledge to succeed in their future and are looking for role models from senior leaders. They need your support.

Diageo APAC's Elaine Tam reviews the Singapore's 2024 Changemaker's Conference taking us through the thought-provoking event anchored around the theme of impact, with speakers that weaved the theme into their personal stories, case studies and debates.

Leadership Reimagined: The Power of Inclusion and Purpose  - 3 lessons from The Marketing Society New York annual Changemakers Conference 2024

Prophet share their key takeaways from our Hong Kong conference thanks to their note-taking system on the day

Rohan compares the Scotland and Singapore Changemakers Conferences and gives us his three most impactful takeaways from the Singapore session

The Hong Kong Changemaker's Conference 2024 left a long lasting impression on Superunion's Danley Stone. Her key take-aways include the power of fearless creativity, learning from failures and the superpower of female role models for young girls.

The success of Evri is proof of the transformative power of a redesign - particularly one which emphasises simplicity, and doesn’t get in its own way. Design Bridge and Partners' Matt Boffey takes a look at what the brand got right.

The 2024 Global Changemaker's Conference was like jumping into a jumbo-sized plunge-pool of imagination, inspiration and innovation says Ozone's Jhan Hancock-Rushton in his review of a day that challenged his perceptions, ignited his creativity and left him buzzing with ideas.