Think pieces

Letter from Singapore: the male grooming 'crisis'

Last month The Economist published a feature length piece on the glum future of men in the modern world.

JEFFERSON: So long, Frank Lloyd Wright?

Churchill said that: ‘We shape our buildings. Thereafter, they shape us’.

Abandoning perfection

It's possible you work in an industry built on perfect. That you're a scrub nurse in the OR, or an air traffic controller...

A personalised human experience from JetBlue

Joss Davidge is a big advocate of humanising experiential marketing in an increasingly digital world.

Dinner on the moon with Omega

Luxury watchmaker Omega hosted an out-of-this-world experiential party where guests were taken on a journey...

Use your marketing talent to inspire London’s future bosses

This month we are proud to feature a new charity called London Village Network (LVN). LVN is a grassroots organisation

JEFFERSON: L’Age Idiot

‘You can’t email a hug’, runs the headline, against a picture of a mother and baby cuddling. In and of itself, this is unarguable.

Letter from New York: Quick... make me feel something!

Digital is hard... and part of the challenge is to move away from the impulse to create...

Challenging the value in brand values

Before we start, a small confession. I’m guilty of the crime I am about to complain about. In fact, I’m

Thinking together

Bright people love meeting other clever people. It’s one of the main reasons university is such fun.

MINI tricks drivers into a test drive

MINI’s latest campaign drives home its superior reliability compared to its competitors, says Joss Davidge in this week’s blog.

JEFFERSON: New York City Boy

America renews. It renews itself, continually: and it renews me. And the Big Apple does that par excellence.

Understanding how we behave differently online: part 1

In the last decade we have learnt more about our behaviour than in the last 100 years. We have begun

It’s not a problem, it’s an opportunity.

Henri Alméras, the legendary perfumer of Grasse, was getting exasperated.

Over the previous two days he had taken designer Jean

2015 highly commended: SCA, Global Marketing - case study

SCA managed to influence decision making via peoples’ hearts rather than their heads. 

IKEA’s breakfast in bed experience

Breakfast in bed: it’s one of life’s little pleasures. But almost half of Brits claimed to have never experienced it

JEFFERSON: Just have a little... patience

When I was a teenage boy, I’d sometimes find porn in hedges.
 
No one I’ve said this to recently

The ballad of B2B buyers

B2B markets are a battlefield. There are landmines to sidestep, weapons to deploy and unchartered lands to conquer.

Charles Handy: re-inventing society

A sleepless night several weeks ago led me to turn on the comforting tones of BBC World Service.

JEFFERSON: Move any mountain?

John Lennon said that ‘God is a concept by which we measure our fame.’

Perhaps. But songs are a concept

Marvel-lous teamwork from Samsung and The Avengers

Joss Davidge highlights the effective collaboration between Samsung and Marvel in this week’s guest blog.