Think pieces

What’s more important – media or creative?

The debate of supremacy between the medium and the message is as old as the industry itself. It certainly seems

Keith Weed, CMO at Unilever suggests the tides have turned and the perfect storm of media fragmentation...

The WISE Campaign was set up 30 years ago to promote female talent in science, technology, engineering and...

It has hit another major snag. Its latest set of ads, promoting the new structure of the deal, has been

This week, Ferrari’s takeover of one of the most exclusive shopping districts in the world has caught his eye.

I’ve just seen the new work for Argos from CHI. Bravo. Seriously. Brand reappraisal is bloody hard. You often have to start...

At the core of every brand beats a living and ever-evolving identity. The more meaningful a consumer perceives...

This week, The North Face’s sudden sporting challenge for its customers has caught Joss Davidge's eye.

Colin Wheeler is Managing Partner at the strategy and marketing communications company CWMarketing Limited. We caught up with Colin to

The new category at the London International Awards is, in my increasingly humbled post judging opinion, the hardest category to

You’ve heard of the ALS Ice Bucket Challenge which went viral in June, but have you heard of Aymotrophic Lateral

Marketing to children is not all fun and games. In fact, beneath the brightly coloured characters a battle is continually raging...

Debates over market research technologies can seem to the weary observer to come down to a battle between Technophiles and

I'm a big fan of feedback. Understanding how others see you, and hearing how you can improve is a critical part of personal development.

Toronto-based gold mining company Goldcorp was in trouble. Besieged by strikes and lingering debts...

Are you busy? After ‘how are you?’ it’s probably the commonest greeting these days. I guess we all want to be busy...

'Information without perspective is just a higher form of ignorance' - Theodore Dalrymple.

Ears sure do go through a lot. Be it enduring the 7am drilling from the nearby building site, your neighbour’s penchant...

'We're sorry that your flight was cancelled. This must have truly messed up your day, sir.' That's a statement of compassion.

The discovery by Crick and Watson of the DNA molecule that encodes the genetic instructions used in the development...

If only. But you need some basis for deciding who you’ll spend your valuable time with. That depends of course