Thinkbox changed perceptions of the TV advertising medium by persuading a particularly cynical industry audience about its value.

Key insights

Executive summary

Welcome to the November edition of Digital Consumer Health Insight.

This month we are continuing to see an

How a massive overhaul of every part of the UK business won the brand renewed public affection and led to

Orange Exchange magazine is an ongoing integrated loyalty and reward programme for Orange’s small to medium-sized enterprise (SME) business customer

Brand: Nivea
Agency: Say Media
Creative: Please click here for a preview.

Summary
Nivea exploits the potential of a

Worried that you haven’t got the latest technologies or budgets to keep up with the competition in the era of

Twinings has long been seen as a quality tea.

But most people would only consider drinking it on special occasions

The new gum brand, has turned the confectionary market on its head.

We’re always on the lookout for new brands

Précis

Coming out of a difficult transitional period, and in a crowded sector with little differentiation, Burness faced the added

O2 created an iconoclastic new brand to capture a digitally-savvy audience who rejected traditional network operators.

Key insights

• A powerful

Walkers renewed flagging interest in new flavours by ripping up its brand development rule book and getting consumers deeply involved

A sparkling and innovative campaign transformed what had been a somewhat worthy and niche organic dairy brand into a brand

A powerful combination of integrated marketing and content creation restored the fortunes of this former market leader.

Key insights

• With

The food retailer’s new ‘essential’ brand saw Waitrose combine quality and value to deliver dramatic growth despite the recession.

Key

Virgin Atlantic’s distinctive brand voice has seen the once-maverick challenger brand become one of the UK’s favourite airlines.

Key insights

Sainsbury’s convincingly persuaded customers it was responding to the credit crunch by adapting an existing successful campaign for more straitened

A campaign based on remarkable insights into the contradictions people feel about registering as organ donors dramatically changed attitudes to

Marks & Spencer has put sustainability at the heart of its business.

Key insights

• For Marks & Spencer (M&S) going

The determination of Marks & Spencer to hold fast to its message of quality through both the good and bad

Snapshot

A powerful and consistent marketing campaign brought a languishing brand back to life.

Key insights

• Mounting a well-coordinated, carefully

Snapshot

Despite a tight budget a clever marketing campaign attracted a sell-out crowd for a Harlequins match that has turned