The Meta Reels Impact Awards 2025 celebrate the most creative and impactful Reels campaigns across Southeast Asia and emerging markets. Open to brands, agencies, and creators, the awards recognise work that drives real business results through standout creativity.

At The 40th Annual The Marketing Society Awards night 1980s nostalgia was in the air and the brands that won big were those that created moments that made people feel seen, valued and a part of something bigger.

AI Overview now appears in 33% of searches and while this presents challenges like reduced direct website traffic, it offers unprecedented opportunities for hyper-personalisation and direct brand recommendations.

Kate Mackie, Partner Brand, Marketing & Communications at EY explains why trust plays an even more significant role in B2B marketing.

As part of the The Fellows Fundamentals series on the building blocks of modern marketing Charles Vallance gives a step by step pathway to launching a new brand.

As part of The Fellows Fundamentals series Raoul Pinnell breaks down global marketing - what works, what doesn't and what best practice looks like.