Content Library
Book review: To make innovation, business as usual
“Fearless Innovation – A no-nonsense guide” by Alex Goryachev, reviewed by Giles Lury
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Diamonds in the dirt
The COVID-19 pandemic and global lockdown means that 2020 will stick in marketers’ memory for years and not for positive reasons
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The home advantage: sport behind closed doors
'Sport... for millions it provides an escape, not to mention a sense of belonging and community.' Leo Burnett Sport + Entertainment's Liam Hopkins on the future for sports entertainment behind closed doors
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Beware the doughnut: hollow brands, cultural change
Hollow brands, cultural change and the new era of marketing leadership, by Dom Boyd, UK Managing Director Insights at Kantar
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Protect for Today, Build for Tomorrow
In times of uncertainty user behaviour constantly changes, because of this brands need to be agile with their onsite experience, to adapt to market conditions and meet the needs of their audience.
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Moving at the speed of crisis
Fast-moving crises such as the current global pandemic require businesses to be agile and pivot like never before. For start-ups, it’s what they do. Hosted...
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