In marketing, speed has always been part of the game. But in today’s world, where change change outruns us all, speed alone isn’t enough.

The pace of change today is accelerating. As leaders, we are expected to respond to shifting consumer behaviours, emerging technologies, evolving markets, and cultural dynamics, often all at once.

In nearly two decades of marketing leadership across Middle Eastern and global markets, I've built my reputation on doing what others said was impossible, from taking the first royal family member from the region to Israel, to creating publication

Marketers know this truth too well, you have about 2–3 seconds to make someone stop scrolling. If your reel doesn’t grab attention instantly, you’ve lost them to the next shiny thing.

As part of our leadership at Speed Challenge series, Georgina Bramall, Marketing Director at giffgaff, explores how purpose-driven leaders balance the 3 Ps, people, planet and profit, to drive both pace and impact, sharing practical approaches that empower teams and reframe marketing success beyond volume metrics.

Winning Brand of the Year is just about the most prestigious accolade for any team, this year we celebrate 17 years of the award and you can vote online now until November 19