Member Interview with Eve Wright, Head of Media Strategy, ITV

The Marketing Society is delighted to announce two important additions to its Hong Kong board: Ivy Cheung, Chief Marketing Officer at Chubb Life, and Jiunn Shih, Global Chief Marketing Officer at Driscoll's.

For 10 years, The Marketing Society UAE has united and uplifted marketing leaders across the region. From 50 founding members in 2016 to a thriving...

This piece by Roberto Moccia looks at how using AI without critical oversight risks optimising biases which can lead to brands confidently making wrong decisions and what we can do to mitigate this. 

To differentiate in an oversaturated landscape dominated by AI tools, marketers should adopt a salmon mindset by swimming upstream from the overcrowded promotion space to focus on the underutilised areas of pricing, product and placement according to Andrei Lordache.

Tina Gupta's review of the recent Challenge and Change event reveals how in times of rapid change, senior leaders can navigate the uncertainty by shifting from reactive pressure and overwork to intentional leadership grounded in self-awareness and purpose.