Content Library
Member Interview with Mays Elansari
Member Interview with Mays Elansari, Regional Marketing Director, EMEA, Subway
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Tackling Tumult: Responding to Today’s Marketing Turbulence
Global business challenges require "both/and" thinking to balance competing tensions rather than solving isolated problems.
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Gen Alpha Just Wants to Be Famous?!
Forget Gen Z, marketers now need to shift their focus to the next generation who have never know anything other than digital: Gen Alpha. 10 Days Pia de Malherbe explains who they are, what's important to them and how brands can stay relevant.
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Member Interview with Mark Hull
Member Interview with Mark Hull, Chief Marketing Officer, Once or Twice
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Understanding Scope 3 Emissions: A New Frontier for Businesses
As the importance of sustainability grows, the concept of Scope 3 emissions (indirect emissions from an organisation's value chain) deserves our attention, Richard Simpson explains why.
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Member Interview with Sarah Fleming
Member Interview with Sarah Fleming, Founder & Director, The Right + The Left
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