No longer merely an image-boosting exercise, partnerships between corporations and NGOs are becoming increasingly important to the business models and strategic aims of both sectors.This was a key finding of the annual Corporate-NGO Partnerships B

In my ongoing search for great examples of experiential marketing, I very often come across great brand experiences from Coca-Cola.

Ten years ago we all knew what the internet was going to do. The buzzword was disintermediation giving customers direct access to products and services without expensive intermediaries.

With apologies to Edwyn Starr. As rhetoric goes, the opening line from the song ‘War’ is pretty definitive. There’s nothing good about war. Just like there’s nothing bad about innovation, right?

How much do you know about how people really use their mobile devices? Are you aware of which devices are used in each part of the purchase journey? Is your company or brand set up to be successful in this new omniscreening world?

Tied into the launch of The Marketing Society Asia we asked Hometown London’s commercial director, Sean Singleton, to interview one of our Founding Members in Hong Kong, Jonathan Cummings.