Genelle Hung is the Country Manager of Southeast Asia at PubMatic. Previously she was the Head of Demand, APAC at AppLovin, a leading mobile marketing and monetization platform providing app developers with a powerful, full stack solution to solve their mission-critical functions like user acquisition, monetization and measurement. Genelle joined AppLovin when the company acquired MoPub from Twitter in 2022 where Genelle oversaw APAC demand for MoPub’s mobile in-app, 100% direct SDK inventory from DSPs, agencies and direct advertisers. At AppLovin she is responsible for growing AppLovin’s demand business across Asia’s DSPs, programmatic agencies and brands, and the AppDiscovery business for non-gaming advertisers. Before joining MoPub, Genelle served as Director, Demand Business Development APAC for Smaato and led South East Asia Strategic Accounts for Appier. Prior, she has taken care of Strategic Accounts at Millennial Media/AOL and A9/Amazon based in Palo Alto, CA. Genelle is currently based in Singapore but has a wealth of experience supporting brands across APAC and the U.S.