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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Leveraging AI-Generated Folklore to Create Authentic Brand Narratives

By Cigdem Oztabak

Artificial Intelligence as a Cultural Storyteller Source Cigdem Oztabak
Using AI to blend cultural traditions with innovation enables brands to create narratives that resonate across generations and geographies honouring the past while anticipating the future.

Published on: 21 January 2025

The Future of Retail, Ecommerce, and Consumer Experiences

Insights from Industry Leaders

FUTR London
Industry leaders give their thoughts on how to navigate change in a rapidly evolving world of retail and commerce

Published on: 16 December 2024

Navigating Common B2B Search Marketing Challenges

By Lydia Goonetillake

Navigating Common B2B Search Marketing Challenges
Search marketing is increasingly complex, particularly for B2B brands. This article reveals the most common search marketing challenges and strategies to overcome them.

Published on: 10 December 2024

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Case studies

Podcasts

Data-driven marketing success, the importance of flexibility & ChatGPT as PA

Madlen Nicolaus, the former VP Marketing EMEA at SAP Concur, showcases the power of a working mother in the tech industry on the latest episode of the Shiny New...

https://podcasts.marketingsociety.com/episode/data-driven-marketing-success-the-importance-of-flexibility-chatgpt-as-pa 24:43 Mon, 17 Apr 2023 16:18:00 +0100

Substack: The Future of Personal Marketing and Brand Sponsorship

Stephanie Bonnet, Head of Corporate Communications at EDF in the UK, discusses the impact of platforms like Substack on digital marketing in the latest episode...

https://podcasts.marketingsociety.com/episode/substack-the-future-of-personal-marketing-and-brand-sponsorship 21:13 Mon, 10 Apr 2023 15:25:00 +0100
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