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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

How to Love SMBs (and make them love you back)

By Billy Hamilton-Stent

SMB's are the backbone of our economy and understanding how they tick is vital for marketers. This new report, Publicis Pro reveals important strategies for unlocking their potential in B2B marketing

What does generative AI mean for brand safety?

By Michael Thomson

Generative AI is creating new challenges for brand safety. Michael Thomson looks at the risks and what can be done to mitigate them

Why do marketers exist?

Impact Report from Digitas

A new report by Digitas in association with The Marketing Society reveals the current priorities for leaders and explores how marketers can deal with the impact balancing act